Senior Digital Manager, Marketing

Who We Are:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

IMG is an industry-leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the All England Lawn Tennis & Croquet Club (Wimbledon), EuroLeague Basketball, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO, a premium sports and entertainment company. 

We are looking for a Senior Digital Manager to be responsible for overseeing and optimizing the agency’s digital ecosystem, including website management, social media channels, email marketing, CRM, lifecycle marketing, executive LinkedIn strategy, and app management. This role requires a strategic thinker with hands-on expertise in digital marketing, data-driven decision-making, and audience engagement.

PLEASE NOTE: You will be required to work in the office 4 days per week.

Applications close on Sunday 2nd March at 11.59pm UK Time.

Key Responsibilities and Accountabilities

• Manage and optimize the agency’s website, ensuring it remains updated, engaging, and aligned with brand objectives.

• Oversee all social media channels, developing and executing content strategies to grow engagement and visibility.

• Lead email marketing efforts, including database management, segmentation, automation, and performance analysis.

• Manage the agency’s CRM system, ensuring data integrity and leveraging insights for targeted marketing initiatives.

• Develop and implement a lifecycle marketing strategy to nurture leads and retain clients through personalized digital touchpoints.

• Oversee the agency’s LinkedIn strategy, growing brand authority and engagement among industry professionals.

• Manage and enhance agency-developed apps, ensuring seamless user experiences and strategic updates.

• Analyze digital performance metrics, providing insights and recommendations for continuous optimization.

• Stay ahead of digital trends, emerging platforms, and best practices to keep IMG at the forefront of digital innovation.

• Collaborate with internal teams, including marketing, creative, and business development, to align digital efforts with overall agency goals.

Skills & Experience

• Bachelor’s degree in Digital Marketing, Communications, Business, or a related field is preferred.

• Experience in digital marketing, preferably within a sports marketing or agency environment.

• Experience delivering both B2B and B2C digital marketing campaigns and activity

• Proven experience managing websites, social media channels, email marketing, and CRM systems.

• Strong knowledge of SEO, Google Analytics, paid social advertising, and marketing automation tools.

• Expertise in lifecycle marketing strategies and audience segmentation.

• Data-driven mindset with the ability to interpret analytics and optimize performance.

• Experience with LinkedIn marketing and B2B digital strategies.

• Strong project management skills with the ability to multitask and meet deadlines.

• Passion for sports and a deep understanding of digital engagement within the industry.

Attributes

• A digital expert with a passion for sports and innovation

• Ability to operate both independently and in a collaborative, fast-paced team

• Ability to work effectively and thrive in a fast-paced environment

• A strong manager and mentor to our Digital Executive

• Entrepreneurial and passionate with a desire to exceed expectations

• Strong work ethic & very proactive approach

Working Conditions

• This is a permanent role and will be based at Chiswick Park, with some flexibility on remote working as appropriate

• You may be required to attend (and travel to) locations, including other IMG buildings and meetings

• Unsocial hours may be required, as dictated by the demands of the business schedule

• Adapting to use of new systems and technology where appropriate

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Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.