Job description

Description

About us

We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for leading American companies operating in the home improvement industry.

We are seeking a skilled Senior Performance Marketing Specialist with a minimum of 5 years of experience in media buying across different ad platforms.

Key Responsibilities

Client & Niche Launch and Testing: Launching new clients and testing new niches in lead generation across Facebook, Google, and other ad networks. Strategically plan, execute, and optimize campaigns for new clients, ensuring structured testing, performance measurement, and data-driven decision-making. Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.

Cross-Department Collaboration: Work closely with internal teams, including designers, sales, and the CRO department, to align media buying strategies with broader business goals. Facilitate knowledge sharing between departments to enhance creative development, landing page performance, and lead conversion rates. Collaborate with sales teams to ensure campaign objectives are aligned with client expectations and business outcomes.

Innovation and Strategy Development: Continuously research and propose new media buying strategies, ad formats, and targeting techniques to improve campaign stability and performance. Stay ahead of industry trends, algorithm changes, and competitor strategies to maintain a competitive edge.

Attributes

Highly dedicated, self-motivated, and responsible, with a strong sense of accountability, attention to detail, and a creative mindset. Possesses excellent communication skills and a commitment to maintaining high ethical standards. Eager to contribute to the company's growth while continuously pursuing personal and professional development. Demonstrates initiative and creativity. Adaptable: quick learner, ready to embrace future changes.

Strong problem-solving and critical thinking abilities, with the capacity to perform root-cause analysis and develop collaborative solutions. Strong organizational and time management skills, with experience in tracking time, managing resource utilization, and forecasting workloads. Excellent active listening and conflict resolution skills.

Skills

Digital Marketing
Market Intelligence
Marketing Research
Organization Skills
Critical Thinking
Creativity
Project Management

Requirements

Requirements

At least 5 years of experience in Media Buying, with a focus on campaign management and 3 years of experience in lead generation
3+ years experience on Facebook Ads and Google Ads (Search, Display)
Experience running at least 4 different niches across different ad platforms
At least 2 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences
Proficiency in mastering marketing strategies and good knowledge in targeting and segmentation
Creative thinking with a keen eye for detail and design
Experience in working independently and collaboratively in a remote setting
Strong analytical skills and data-driven thinking
Experience in people management is a big plus
Proven ability to build respectful and positive relationships with colleagues
Excellent writing and communication skills in English

What we offer:

Flexible Remote Work.

Enjoy the flexibility to work from any comfortable location within the CET time zone (preferably), enabling you to create your ideal work environment.