UK Brand Manager

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

You’re a dynamic and results-driven brand manager with experience in marketing and PR, eager to drive growth of Natural Cycles in the UK market. You thrive in a collaborative environment and are passionate about developing localized strategies that align with global goals. Your deep understanding of the UK market, consumer behavior, and media landscape will empower you to identify key opportunities, boost brand awareness, and drive customer acquisition. You excel in both PR and digital marketing, particularly social media, and are highly adept at working cross-functionally with teams and external partners. You’re excited to take ownership of marketing initiatives while working towards the continued success of our international expansion. Based in the UK, you are fluent in English and comfortable with remote communication and a fast-paced environment.

What you will be doing

• Working closely with cross-functional teams to understand market dynamics, user needs, and opportunities for growth.

• Developing localized marketing strategies that align with the overall global brand vision.

• Collaborating with channel owners across the integrated marketing team to ensure consistent messaging and communication across all channels

• Collaborating with the user research team to identify key personas and insights for targeted marketing efforts in the UK market.

• Creating and managing organic social media channels tailored to the UK market.

• Coordinating with our internal PR team and agencies to develop and implement campaigns that elevate the brand’s presence.

• Assisting in influencer marketing efforts, leveraging UK-specific insights to help scale the program and drive engagement.

• Driving the creation and execution of marketing activities designed to grow the brand’s footprint in the UK.

What skills and experience we think you have

• 7-10 years of experience in marketing and PR, with a strong background in brand management and marketing strategy.

• Extensive knowledge of the UK market, including consumer behavior, trends, and media landscape.

• Proven experience in both PR and broader marketing strategies.

• Strong experience in social media and digital marketing, with a focus on organic growth.

• Ability to work collaboratively with internal teams and external partners (e.g., agencies).

• Fluent in English (additional languages are a plus but not a requirement).

• Based in the UK, preferably in the London area

• Experience with ISO 13485 and regulatory compliance is a plus.

What we offer

• Flexible work arrangement - you will be part of a team based in and around Stockholm, London and NYC that values effective collaboration and transparent communication, irrespective of work location

• Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment

• Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work

• Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value

• Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development

Location

We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the marketing team you will work with is located in Sweden and the US.

Sounds interesting?

If you want to be part of a successful team, we encourage you to apply for this position as soon as possible.

We look forward to hearing from you!

How to apply

To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered.

At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.


Note: We are not looking for consultants or help from recruitment agencies