Creative Director

Description

This Creative Director role oversees the creative team and is responsible for driving and executing creative strategy, brand consistency, and exceptional quality across all campaigns and marketing assets as measured by corresponding engagement metrics. This person identifies need and develops systems and tools for scalable support across the organization.

This is an exciting opportunity to join a mission-driven organization at the forefront of early childhood education. As Creative Director, you will play a critical role in shaping the future of thousands of children and families nationwide, ensuring that every child has access to a brighter futur

Responsibilities:

• Coordinate all creative assets and ensure consistency in visual and messaging elements across all channels, including digital, print, social media, and advertising

• Maintain and evolve brand guidelines, ensuring all content reflects brand values, tone, and personality

• Collaborate with the marketing and cross functional teams to develop high-impact visual and content strategies for digital platforms, optimizing against critical metrics for awareness, engagement and conversion

• Find opportunities for efficiency through shared resources and platforms (ie Canva)

• Work with the Marketing Manager to **coordinate** team of freelance talent (videographers, editors, copywriters) to produce on-brand impactful campaigns and assets

• Manage end-to-end content production for digital, print, and video, ensuring efficient processes and adherence to timelines and budget

• Provide creative oversight and direction for photoshoots, video production, and other content development activities

• Apply data and user insights to guide content strategies that resonate with the target audience and drive measurable results

• Operate as a creative practitioner (e.g. graphics, video editing, copy) to complete workload

• Edit and produce marketing videos, including social media content, promotional materials, and ad campaigns, ensuring alignment with brand standards and marketing objectives. Combine technical video editing skills with creative storytelling to improve audience engagement and campaign impact.

• In partnership with the Business Intelligence Developer, track, analyze, and report on the efficiency of creative initiatives, using metrics to gauge engagement, brand impact, and return on investment

• Use insights to refine creative strategies, testing new approaches and optimizing assets based on performance data

• Travel up to 10%

• Continuously champion, promote, and advance diversity, equity, and inclusive excellence at Waterford.org

• Collaborate on and contribute to organizational efforts and goals

Qualifications

• 8+ years in a creative role, with at least 3 years in a creative leadership or director role within an agency or in-house setting

• Expertise in brand strategy, visual storytelling, and coordinated campaign development

• Proficiency in design and creative tools (e.g., Adobe Creative Suite, Figma), video editing software (e.g., Adobe Premiere Pro), and familiarity with video and multimedia production

• Strong knowledge of After Effects for crafting animations and motion graphics

• Strong understanding of digital marketing, social media trends, and content optimization

• Strong project management skills

• Demonstrated ability to evaluate talent and assemble a team of freelance creatives to support fluctuating and diverse needs of the organization

About Waterford.org

Waterford.org provides PreK through 2nd grade reading, math, and science programs that children can use wherever they learn. Our programs help children reach critical milestones by 3rd grade, laying the foundation for their future success. Waterford.org serves over 200,000 children across 42 states every year.

Our Commitment to Equity & Inclusion

Waterford.org's commitment to inclusive excellence is foundational to achieving our mission of universal literacy. Waterford.org is a mission-driven organization, and diversity, equity, and inclusion (DEI) are at the heart of what we do. These values inform our internal culture and drive our external focus on making a difference for children, families, and caregivers in underserved communities. At Waterford, we actively seek talent who bring different backgrounds, perspectives, experiences, and identities to their work and demonstrate a commitment to advancing our mission.

Working at Waterford.org

Waterford.org team members are located across the United States and primarily work from home. We anticipate this full-time, salary position will pay $110,000 - $115,000 per year depending on the education, experience, and skill level of the individual we hire. We also offer a phenomenal benefits package that includes fully paid primary premiums for health insurance, dental insurance, basic life insurance, and disability insurance. New hires receive a one-time HSA contribution. Retirement contributions are matched up to 5% by the organization. Plus, a generous vacation, sick, and holiday offering.

Waterford.org Employee Growth & Applications

At Waterford.org, we truly believe in the boundless potential of our team members and their continuous growth and development. We are dedicated to encouraging a culture that nurtures talent from within, which is why we prioritize internal applicants for all job postings. External candidates may experience a delay in being contacted by our Talent Acquisition team.

Equal Opportunity Employer

Waterford is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Waterford is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Qualifications