Digital Marketing Specialist - (HR31120DB)

Job Title: Digital Marketing Specialist
Location: Remote (EST Time Zone)
Salary Range: up to 2500 USD

Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

About the Company:

A real estate-focused firm dedicated to providing top-tier services to property owners, real estate agents, and referral partners. Our marketing efforts focus on lead generation, brand awareness, and targeted outreach to grow our client base.

Position Overview:

The Digital Marketing Specialist will be responsible for executing marketing initiatives that drive traffic, generate leads, and optimize brand presence across multiple digital channels. This role requires a strong foundation in digital marketing and SEO, with additional experience in content creation and direct mail being a plus. The ideal candidate is a self-starter, highly analytical, and results-driven, able to manage multiple marketing efforts with minimal oversight.

Key Responsibilities:

SEO & Website Optimization:

• Develop and implement SEO strategies to improve website visibility and organic traffic.
• Optimize website content, landing pages, and blog posts to enhance search rankings and lead generation.
• Track and analyze SEO performance metrics to improve strategy over time.

Digital Marketing Campaigns:

• Manage and execute multi-channel marketing campaigns, including Google Ads, social media, and email marketing.
• Track key marketing performance metrics and adjust strategies accordingly.
• Gain awareness of company services among real estate agents and referral partners to drive client acquisition.

Social Media & Content Creation:

• Plan, create, and schedule social media content to engage property owners and partners.
• Support content creation for blogs, newsletters, and marketing materials (nice-to-have).

Email Marketing & Lead Nurturing:

• Implement email marketing campaigns and automation strategies to engage leads and drive conversions.

Additional Marketing Initiatives:

• Assist with direct mail campaigns (nice-to-have).
• Conduct competitor analysis and report findings to refine marketing strategies.

Qualifications:

• Proven experience in digital marketing, SEO, and lead generation.
• Ability to manage and execute multi-channel marketing campaigns.
• Strong analytical skills to track and measure marketing performance.
• Excellent written and verbal communication skills.
• Proficiency with Google Analytics, Google Ads, Facebook Ads, and SEO tools (Ahrefs, SEMrush, etc.).

Nice-to-Haves:

• Experience with content creation (blogs, newsletters, social media).
• Familiarity with direct mail campaigns.
• Knowledge of digital marketing platforms (GoHighLevel, HubSpot, Keap, etc.).
• Basic graphic design skills (Canva, Adobe Suite).

Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and an introductory video in English format.