Job description

Our client, a purpose-driven brand, is seeking a Growth Marketing Specialist to drive top-of-funnel brand positioning, lead generation, and customer acquisition strategies. This role requires expertise in marketing automation, search, social, and content marketing, with a focus on performance-driven outcomes. If you have a strategic mindset and thrive in optimizing campaigns for growth, we encourage you to apply.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

Brand Positioning & Awareness: Understand the brand's vision and contribute to its positioning through top-of-funnel strategies.
Lead Generation & Customer Acquisition: Develop and implement strategies to drive demand generation, customer acquisition, and retention.
Marketing Automation: Leverage HubSpot to automate marketing processes, track performance, and optimize campaigns.
Trend & Insights Analysis: Stay up to date with industry trends, platform changes, and insights to enhance campaign effectiveness.
Performance Marketing: Execute and measure campaigns across search, social, and content marketing with a strong focus on performance metrics.
Content Distribution Strategy: Ensure content is effectively distributed across all necessary channels to maximize reach and engagement.
AI-Driven Optimization: Utilize AI tools to enhance marketing processes, improve targeting, and optimize performance.

What Success Looks Like

Effective Lead Generation: A steady flow of qualified leads and optimized customer acquisition strategies.
Seamless Automation: Well-integrated HubSpot workflows that improve efficiency and lead tracking.
Data-Driven Decision Making: Regular analysis of marketing performance leading to continuous campaign improvement.
Increased Brand Visibility: Successful execution of growth marketing strategies that expand reach and engagement.

Qualifications

Experience

3+ years experience in growth marketing, lead generation, and performance-driven campaigns.
Strong background in HubSpot for marketing automation and CRM integration.

Skills

Deep knowledge of search, social, and content marketing with a strong focus on performance optimization.
Proficiency in AI tools to enhance marketing efficiency.
Excellent written and verbal English communication skills.
Strong analytical mindset with the ability to track, measure, and optimize campaign performance.

Preferred Skills

Experience with paid ad campaigns is highly advantageous.

Traits

Self-motivated and results-driven with a passion for scaling brand growth.
Organized and capable of managing multiple campaigns simultaneously.
Adaptable and forward-thinking, eager to implement new marketing technologies and trends.

Opportunity

This is an exciting opportunity to play a pivotal role in scaling a purpose-driven brand through strategic growth marketing. As a Growth Marketing Specialist, you will drive lead generation, optimize marketing automation, and help shape the future of the company’s marketing strategy. If you thrive in a fast-paced environment and are passionate about growth marketing, we encourage you to apply.