Manager, Social Media

Blueprint is seeking a Manager, Social Media to develop and implement content strategy, create the social media marketing content calendar, and publish the content on designated social accounts. As part of the Content Marketing team, this role leads freelance contributors and works with creative designers and video editors to design social media posts that drive engagement, generate leads, and inspire brand trust. This role also directly manages Blueprint Nursing social media accounts, including responding to and interacting with followers. Other responsibilities include contacting potential influencers for partnerships and tracking and evaluating the results of influencer-related campaigns.

What You'll Do

• Create, distribute, and promote highly relevant, valuable content that engages our target audience, raises brand awareness, elevates our expertise, builds brand trust, and ultimately attracts high-quality leads
• Create and manage a monthly social media content calendar
• Implement content marketing and social media strategies across owned channels
• Coordinate writers, designers, and editors to create content, including social media posts, videos (both long- and short-form), etc. 
• Manage Blueprint’s Nursing vertical social media accounts, including creative direction, messaging, posting, writing caption copy, responding to comments, and interacting with current nursing school students, RNs, and NPs via the company’s social media accounts
• Create innovative ideas for social media marketing campaigns
• Develop the social media strategy and analyze results to recommend improvements
• Build brand awareness by engaging relevant influencers
• Coordinate with other members of the content marketing team to promote relevant blogs and content across owned channels
• Drive traffic and engagement that translates to lead generation and elevates the brand
• Measure the results of organic social media activity to inform future marketing campaigns
• Set key performance indicators (KPIs) for social media campaigns, and measure a campaign’s performance against the KPIs
• Actively engage in social listening to get ideas for content marketing and monitor the company's brand on social media

Who You Are

• Bachelor's degree in Marketing, English, Journalism, Public Relations, or related marketing communications field
• 2-3 years experience in social media management and content creation, with a proven ability to produce various types of content, including videos (long form and short form), static posts, etc. that generate leads and engage followers
• Passionate and enthusiastic about content marketing, social media, branding, and demand generation
• Experience managing freelance content creators to create engaging content in a timely and regular cadence according to brand guidelines and standards
• Experience working in medical education or healthcare-related industries preferred
• Understanding of which platform different kinds of content are best suited to
• Proven success in growing social media channels both in terms of followers and engagement 
• Proven success launching innovative social media campaigns
• Experience with influencer outreach and successfully leveraging influencers to hit campaign goals
• Experience setting KPIs and measuring success of social media campaigns
• Ability to work in a collaborative and innovative team environment
• Excellent interpersonal, written, and oral communication skills, especially copywriting

Life at Blueprint

We’re Blueprint! We live at the intersection of education and technology. We use technology and powerful data to create personalized and innovative learning experiences. Our team is passionate about education and its ability to improve lives. Our learners hold us to a high standard, and we do the same with each other. We thrive on change, we are passionate about improvement, we practice trust-based vulnerability, and we are committed to a culture of freedom and responsibility. We get a lot done, and we have a lot of fun doing it.

• Meaning. Do meaningful work that has a positive impact on society.
• Influence. Good ideas win, and we value contributions from everyone.
• Innovation. It’s central to who we are and everything we do.
• Growth. We are always learning and you will sharpen your skills.
• Performance. We set aspirational goals and make them happen.
• Low ego. High energy! That’s our recipe for success.
• Autonomy. We thrive with freedom and responsibility.
• Flexibility. We trust our people to do phenomenal work without unnecessary rules.
• Remote first. And not going back.

Benefits include:

• Competitive salary at a growing company
• Remote-first work environment allowing for flexibility
• Unlimited PTO, comprehensive health benefits and 401(k) match
• Additional Wellness Days to support a balanced schedule
• Monthly remote-work and annual home office equipment stipends
• Flexible Spending Account
• Parental leave benefits
• Continual learning and mentoring opportunities
• Free access to test prep programs for team members, and family discounts

Diversity, Equity, Accessibility, and Inclusion at Blueprint

We believe diversity, equity, accessibility and inclusion are essential to our excellence and are the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.

The Blueprint community values differences in the pursuit of inquiry and knowledge, mutual understanding, respect, trust, transparency, and partnership. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.

We are committed to creating a welcoming workplace that reflects the diversity of the communities we serve and includes individuals with a diverse set of backgrounds and experiences. Individuals of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.

Blueprint participates in E-Verify and can only hire U.S.-based employees with the required employment authorization status.

California residents, please review Blueprint's privacy policy here.

Application Deadline: Friday, February 21st