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Senior Marketing Executive

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

South Africa

Offer summary

Qualifications:

Proven experience in senior marketing role, Focus on email marketing and social media, Strong understanding of digital marketing tools, Excellent written and verbal communication skills.

Key responsabilities:

Develop and execute targeted email campaigns
Manage remarketing strategies to engage audiences

Talent Shore https://talent-shore.com/

11 - 50 Employees

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Job description

Job Title: Senior Marketing Executive

Location: Remote

Department: Marketing

Reports to: Marketing Director

Company Overview

We are a leading financial services company specializing in providing tailored solutions to content creators, freelancers, and temporary workers. Our diverse group of brands supports this niche community with innovative financial products, including tax solutions, business management, and financial planning. As part of our ongoing growth, we are looking for a dynamic Senior Marketing Executive to drive our marketing strategies across multiple brands.

Job Summary

The Senior Marketing Executive will play a pivotal role in shaping and executing the digital marketing strategies for our group of companies, with a particular focus on email marketing, remarketing, and social media. You will be responsible for enhancing brand

visibility, driving engagement, and increasing customer conversions across various digital platforms. This role requires a strategic thinker with excellent creative and analytical skills, able to juggle multiple brands and initiatives within the financial services sector.

Key Responsibilities:

• Email Marketing:

Develop and execute targeted email campaigns to nurture leads, retain customers, and cross-promote services across our brands.
Segment customer databases and create personalized content to optimize open rates, click-through rates (CTR), and conversions.
Monitor and analyse campaign performance, leveraging A/B testing and data insights to continuously improve results.

• Remarketing Campaigns:

Create and manage remarketing strategies to re-engage audiences who have interacted with our brands, driving them further along the conversion funnel.
Utilize Google Ads, Facebook Ads, and other remarketing platforms to craft dynamic ad campaigns tailored to the behaviour and interests of our target audiences.

• Social Media Management:

Oversee social media strategy and execution for multiple brands, focusing on platforms such as Instagram, Twitter, LinkedIn, and YouTube.
Develop and schedule engaging content to boost brand awareness, grow follower bases, and drive community engagement.
Collaborate with the design and content teams to create visually compelling and on-brand posts, stories, and advertisements.
Track social media metrics and adjust strategies to improve engagement, reach, and conversion.

• Cross-Brand Marketing:

Coordinate and align marketing strategies across different brands within the group to maintain consistency and leverage cross promotional opportunities.
Ensure all marketing communications adhere to brand guidelines while addressing the unique needs of each target audience.
Media campaigns, using insights to inform future strategies.
Present detailed performance reports and actionable recommendations to senior management.
Liaise with external partners and agencies when necessary to maximize campaign effectiveness.

• Performance Tracking and Reporting:

Analyse and report on the performance of email, remarketing, and social media campaigns, using insights to inform future strategies.
Present detailed performance reports and actionable recommendations to senior management.

• Stakeholder Collaboration:

Work closely with the content, design, product, and sales teams to ensure all marketing efforts are aligned with overall business goals.
Liaise with external partners and agencies when necessary to maximize campaign effectiveness.

Requirements

Required Skills & Qualifications

• Proven experience in a senior marketing role with a focus on email marketing, remarketing, and social media.

• Experience in the financial services industry or a related sector, ideally working with content creators, freelancers, or temporary workers.

• Strong understanding of digital marketing tools and platforms, including email automation software (e.g., Mailchimp, HubSpot), Google Ads, Facebook Ads Manager, and various social media management tools.

• Excellent written and verbal communication skills with the ability to create engaging and relevant content for diverse audiences.

• Analytical mindset with experience in tracking and optimizing performance metrics.

• Ability to work independently, manage multiple projects simultaneously, and deliver high-quality results under tight deadlines.

Preferred Skills

• Experience working across multiple brands or within a group structure.

• Knowledge of financial products or services for freelancers and gig workers.

• Familiarity with SEO and content marketing strategies.