Digital Marketing Manager

Overview:

It All Starts with Our People

As the leader in automotive preventive maintenance, Valvoline has a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver Quick, Easy, Trusted service across all our stores – every day. We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility. If you're hungry to drive change and seek a dynamic, collaborative environment that fuels both personal and professional growth, you've found your place with us.

Our highest priority is creating a welcoming workplace with team members from a wide variety of diverse backgrounds and experiences.

The Opportunity

Valvoline has a rewarding opportunity as a Digital Media Marketing Manager. In this role, you will be responsible for developing and executing a comprehensive digital marketing strategy across various online channels, including SEM, SEO, social media and paid advertising, to drive sales and brand engagement, while closely monitoring performance metrics and adapting strategies based on data insights.

How You'll Make a Difference

• • Strategic Leadership:
  • Develop and oversee the execution of advanced digital marketing strategies for B2C to support organizational growth, brand positioning, and revenue goals; as needed support for B2B initiatives.
  • Set long-term objectives for digital marketing initiatives, aligning with business priorities and market opportunities.
  • Act as a thought leader, providing guidance on digital trends and innovations both internally and to Franchise partners.
  • Campaign Oversight:
  • Lead the planning, execution, and optimization of multi-channel campaigns, including Paid Search, Performance Paid Social, location listing providers, while also supporting upper-funnel marketing channels such as CTV, OLV, Display, Streaming Audio, GSTV, Social and sponsorships
  • Ensure campaigns are data-driven, innovative, and meet key performance indicators (KPI) such as return of investment (ROI), engagement, and lead generation.
  • Data Analytics and Performance Optimization:
  • Develop advanced analytics frameworks to measure campaign effectiveness, customer acquisition costs, and lifetime value.
  • Analyze trends, insights, and performance data to refine strategies and improve results continuously.
  • Gathering, executing and understanding MMM results to apply to marketing channels.
  • Present high-level performance reports and actionable insights to executive leadership.
  • Team Development:
  • Foster a culture of innovation, collaboration, and accountability within the marketing team.
  • Manage relationships with external agencies, vendors, and consultants to ensure high-quality deliverables.
  • Budget and Resource Management:
  • Manage and support large-scale marketing budgets, ensuring optimal allocation of resources across campaigns and initiatives.
  • Monitor spending and provide recommendations for improving cost-efficiency and maximizing ROI.
  • Performance and Brand Marketing Strategy:
  • Work closely with brand strategy team to ensure consistent messaging, branding, and tone across all digital channels.
  • Authoring briefs, managing agencies, and directing project plan to deliver campaigns in support of driving consumer acquisition and engagement.
  • Innovation and Trendspotting:
  • Stay ahead of emerging technologies, digital marketing tools, and industry trends to keep the organization at the forefront of innovation.
  • Pilot new platforms and tools to test their viability for scaling business impact.
  • Stakeholder Collaboration:
  • Work directly with Integrated Marketing Director to inform senior leadership, providing strategic insights and recommendations.
  • Collaborate cross-functionally with brand, retention, franchise and customer experience teams to ensure cohesive marketing efforts.
  • Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion.

What You'll Need to Succeed

- Bachelor’s Degree in Marketing, Advertising, or Business

- Minimum of seven years of digital marketing experience

- Minimum of five years of Paid Search experience (Google and Bing)

- Relationship management and account management experience

- Demonstrated success in scaling digital programs

- Experience leading complex projects with multiple stakeholders

- Must be an expert in Excel and PowerPoint

- Must have experience across a variety of platforms and vendor partners

- Industry Experience in Retail / E-commerce

- B2C brand and performance marketing experience; working knowledge of B2B marketing is preferred

- Ability to communicate technical marketing details to a variety of audiences

-Proficient in Google Analytics, Google AdWords & Power BI

We Take Care of the WHOLE You

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)  
• Incentive opportunity*
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Valvoline Instant Oil Change discounts
• Tuition reimbursement*
• Adoption assistance* 

*Terms and conditions apply, and benefits may differ depending on position.

Your Path to Valvoline

Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Join us in revolutionizing the automotive aftermarket industry while enjoying competitive benefits, a supportive work culture, and opportunities for advancement. Apply now and become an integral part of our journey at Valvoline.

The Company endeavors to make its recruitment process accessible to any and all users.  Reasonable accommodations will be provided upon request to applicants with disabilities to facilitate equal opportunity throughout the recruitment and selection process.  Please contact Human Resources at 1.833.VVV.Report or email ECC@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process.  The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.