Growth Marketing Manager, Paid Social

Craft Meets Comfort.

At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offerings and address our customer's needs. 

Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

This is a fully remote position. To be considered for this opportunity you must reside within and have the right to work in the United States.

About the role:

We’re seeking a dynamic Growth Marketing Manager, Paid Social to join our Marketing team. Reporting to the VP, Growth, you will play a key role in launching, managing, and optimizing paid social media advertising campaigns. Your primary focus will be developing impactful strategies to boost brand visibility, drive sales, and enhance customer engagement across social media platforms.

As a part of our in-house marketing agency, you’ll support the Ashley Home brand, working collaboratively to deliver results-driven campaigns that make a measurable impact. This is an exciting opportunity for a results-oriented marketer to thrive in a fast-paced, creative environment.

What you’ll be doing: 

Campaign Launch: 

• Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals. 
• Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brand’s voice. 
• Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset. 

Campaign Management: 

• Continuously monitor and manage live campaigns to ensure they are performing optimally. Adjust campaign strategies as needed based on performance data and changing market trends. Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI. 

Reporting and Analysis: 

• Regularly collect and analyze performance data for all active campaigns. 
• Generate comprehensive reports detailing campaign performance, insights, and ROI. 
• Present findings to stakeholders and recommend adjustments to campaign strategies based on data insights. 

Budget Management: 

• Oversee the budget for paid social campaigns, ensuring efficient allocation of resources for optimal campaign performance. 
• Track spending and manage budgets to avoid overspending and maximize campaign effectiveness. 

Collaboration: 

• Work closely with the marketing team to ensure paid social strategies are cohesive with overall marketing objectives. 
• Coordinate with design and content teams to ensure ad materials are on-brand and effective in engaging the target audience.

Skills & Qualifications:

• Experience:
• 3+ years of hands-on experience managing Paid Social campaigns.
• Proven success in driving ROI-positive paid social campaigns for e-commerce businesses.
• Familiarity with all relevant native Paid Social platform tools and UIs.
• Analytical & Technical Skills:
• Strong analytical mindset with the ability to interpret data and optimize campaigns for maximum performance.
• Experience using analytics tools such as Google Analytics, Looker, Data Studio, or similar platforms.
• Work Style & Environment:
• Experience thriving in a fast-paced, start-up environment with the ability to quickly adapt, iterate, and take ownership of additional projects as needed.
• Ability to apply sound, independent judgment and discretion on matters of substantial importance to the company in performing duties, resolving complex problems, and interpreting policies and regulations.

This role is ideal for a data-driven, results-oriented marketer with a passion for Paid Social and a proven ability to deliver impactful e-commerce campaigns in dynamic environments.

What We Offer: (subject to eligibility requirements):

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential 
• Health, Vision & Dental Insurance 
• HSA company contributions
• 401K with company match component 
• “Take what you need” PTO 
• Wellness benefits
• WFH office and cell phone/internet stipend 
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $80,000-$95,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com

Resident is a privately-held company headquartered in San Francisco, CA, with offices in New York City, London, Tel Aviv, and manufacturing operations in Jeffersonville, IN.  Learn more at: https://www.residenthome.comResident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Resident is proud to be a Remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

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