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Group Manager, Marketing Operations

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

8+ years of experience in marketing operations., B2B SaaS experience preferred., Proven leadership skills., Strong analytical and data visualization abilities..

Key responsabilities:

  • Build and lead a results-oriented Marketing Operations team.
  • Drive reporting and analytics on marketing program effectiveness.

brightwheel logo
brightwheel Education SME https://www.mybrightwheel.com/
201 - 500 Employees
About brightwheel
Brightwheel is the leading platform for early education that combines SaaS, Payments, and a consumer-like daily experience. With brightwheel, teachers save valuable time through easy tools for assessment, communication, and photo sharing; administrators can manage their business with enrollment, reporting, and online bill pay; parents get a beautiful, real-time view of their child’s day that helps them participate in the learning + continue it at home. Brightwheel is the fastest growing and top reviewed product in early education - a $100B US market. Investors include Addition, Bessemer, Emerson Collective, GGV Capital, Lowercase Capital, and Mark Cuban. We're hiring! Open Positions: https://jobs.lever.co/brightwheel Shark Tank Pitch: https://www.youtube.com/watch?v=5iKitGJeAZ4
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Job description

Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.

Our Team
We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban. 

We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day. 

Who You Are
Brightwheel is seeking a talented leader to oversee our marketing operations team and strategy. You will double the impact of our marketing and demand generation teams by ensuring we have the best process, automation, systems, and data insight to scale effectively. You will bring an acute analytical mindset, elite cross-functional collaboration, and deep technical expertise to deliver programs that help us bring brightwheel to every early educator.

What You'll Do
  • Build and lead a high-performing, results-oriented Marketing Operations organization that continually improves marketing effectiveness, builds scalable processes, and optimizes the lead-to-customer journey
  • Partner with stakeholders across Marketing to lead marketing planning, budgeting, and goal-setting, and establish an analytical framework and cadence. Drive reporting and analytics on marketing program efficacy, pipeline and funnel performance, and unified lead to customer insight
  • Evolve our marketing technology stack to support brightwheel’s expanding footprint, marketing channel innovation, lifecycle strategy, segmentation strategy, and new product offerings
  • Collaborate with marketing and demand gen teams to plan, implement, optimize, and scale campaigns and programs to drive pipeline and revenue growth
  • Serve as the expert on the leads database and customer journey. Own lead scoring and routing, and collaborate on lifecycle and segmentation, funnel optimization, and pipeline acceleration
  • Set the bar for cross-functional partnership. Invest in strong relationships across brightwheel including Marketing, Sales, Customer Success, Operations, Engineering, and Finance

    • Qualifications, Skills, & Abilities
  • 8+ years of experience in marketing operations. B2B SaaS experience is preferred.
  • Proven ability to build, motivate and lead a high-performing team
  • Strong analytical acumen; demonstrated ability to transform data into actionable insights
  • Comfort analyzing and visualizing data in Excel, Salesforce, and BI tools (Sigma, Tableau, etc.). SQL a plus
  • Expert-level proficiency in managing large-scale marketing automation systems (e.g. Hubspot, Marketo, Pardot), Salesforce, and associated integrations
  • Experience with annual planning, forecasting, and budgeting
  • Deep domain expertise with integrated B2B marketing, multi-touch attribution, lead and pipeline management, lifecycle marketing, data strategy & governance, digital analytics, and system integrations
  • Combination of strategic thinking and the ability to roll up sleeves and get it done
    • Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Education
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    AnalyticsMarketing AutomationOracle B2BMarketingLifecycle ManagementSalesforceLead GenerationHubSpot CRMSQL (Programming Language)AnalyticsTableau (Business Intelligence Software)Pipeline PlanningMarketing AutomationPardot (CRM Software)Attribution ModelingData Governance

    Other Skills

    • Microsoft Excel
    • Analytical Thinking
    • Collaboration
    • Leadership
    Are you interested?

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