EverConnect - Head of Publishing Operations (Remote, US)

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications. 

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/  

EverConnect.com is a leading performance marketing platform, specializing in delivering high-quality phone calls and data leads to advertisers. Through our proprietary platform, Connect, we manage the buying and selling of leads, optimizing opportunities across our publishing network and internal media channels. Our core focus is driving quality leads within verticals such as home services, with ambitious expansion plans into sectors like insurance and legal.

We are seeking a Head of Publishing Operations to drive growth in publishing networks and new vertical expansions.

The Head of Publishing Operations will be responsible for leading and growing all partnerships with affiliates and third-party platforms, launching new categories within home services, and expanding into high-growth sectors such as insurance and legal. This role will oversee the optimization of our Connect platform to maximize lead distribution and marketplace efficiency. You will collaborate closely with internal departments, including media and product, to identify and implement opportunities that increase the overall value to advertisers. This is a key leadership role, requiring strategic vision, cross-functional collaboration, and a deep understanding of performance marketing dynamics.

Responsibilities:

Platform Growth:

• Manage and scale affiliate, third-party platform partnerships, and strategic advertiser relationships.
• Identify, onboard, and optimize high-performing affiliates across multiple verticals, ensuring growth in revenue and lead quality.

Marketplace Optimization:

• Oversee the optimization of marketplace dynamics within the Connect platform to improve traffic distribution and advertiser ROI.
• Collaborate with the product team to enhance platform capabilities and develop features that improve overall performance.

Category Expansion:

• Launch and manage new categories in emerging verticals, with a focus on insurance and legal markets.
• Work closely with media and product teams to capture demand and refine category-specific lead generation strategies.

Monetization Strategies:

• Partner with media leadership to develop innovative methods to monetize traffic from internal and external sources.
• Optimize lead arbitrage opportunities, ensuring maximum profitability and advertiser satisfaction.

Team Leadership:

• Lead and mentor the publishing operations team, fostering a collaborative and results-driven culture.
• Provide strategic guidance and actionable insights to optimize performance across departments.

Cross-Department Collaboration:

• Partner with the product team to drive platform enhancements and marketplace efficiency.
• Collaborate with sales, media, and customer success teams to deliver high-value lead generation outcomes.

Key Performance Metrics:

• Growth in affiliate-driven revenue and overall marketplace profitability.
• Expansion into new verticals and successful category launches.
• Optimization of marketplace arbitrage and improved lead conversion rates.
• Increased lead quality and reduced advertiser churn.

Reporting Structure:

• This role will report directly to the Performance Marketing Leader and will work closely with product, media, and sales leaders to drive company growth.

Skills and Experience Needed for Success:

• 7+ years of experience in affiliate marketing, performance marketing, publishing operations, or lead generation.
• Strong understanding of lead arbitrage, auction-based marketplaces, and performance optimization.
• Experience managing large-scale affiliate networks or auction-based lead distribution systems.
• Expertise in launching and managing lead generation strategies across multiple verticals, including home services, insurance, and legal.
• Proven leadership experience managing and developing teams in a fast-paced environment.
• Strong analytical skills, with experience leveraging data to optimize performance and maximize ROI.
• Excellent communication and relationship management skills, with the ability to collaborate cross-functionally.

Where: Remote, US 
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.  

Benefits & Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

Compensation: The target OTE compensation range for this position is $120,000-$140,000 annually depending on experience.  Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise.