Product Marketing Manager

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. 

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally. 

The Role:  

As a Product Marketing Manager at Paddle, you'll own be involved in how we build the right products for our customers and take those products to market. All the way from competitive and customer discovery with our Product & Engineering team, through to deciding the positioning, messaging, and go-to-market plans. 

You will also work with other Product Marketers and a Product Marketing Director to help shape Paddle’s overall positioning, segmentation, pricing, and product vision.  

At Paddle, product marketers make magic by knowing our software sellers better than anyone else. They work cross-functionally with the Product & Engineering, Marketing, Sales and Customer Success teams, and help connect the dots between the seller requirements and the solutions we build to meet them.

What you'll do: 

• Perform competitive analysis to equip our teams with the necessary knowledge to drive sales and product innovation.

• Conduct interviews and collect data with our product team so we can evolve our market segmentation and persona definitions.

• Develop positioning and messaging for your products to effectively communicate our value proposition to software sellers.

• Create go-to-market strategies that define internal & external communication plans, collaborating with project stakeholders to help you execute.

• Help Marketing and Sales produce content for our website and collateral for our commercial teams, to support both product launch & demand generation events.

• Measure and report on the success of each project.

• Support the product marketing leadership with thoughts on wider product marketing strategy and product vision.

We'd love to hear from you if:

• You have experience in marketing payment systems, invoicing tools, tax and compliance products, subscription platforms or similar. 

• You have great communication and storytelling skills.

• You have an eagerness and ability to work with people from all over the business, keeping them informed and involved.

• You have a passion for new challenges and prioritising multiple work streams well.

A nice to have

• Proven experience in SaaS or Fintech with a background in content or growth marketing.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together. 

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. 

We live and breathe our values, which are:

Paddle for others

Paddle together

Paddle simply

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives. 

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish  hubs, or even a bit of both! We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.