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Product Marketing Specialist

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Brazil

Offer summary

Qualifications:

3+ years in Product Marketing or related fields, Strong technical background in SaaS or B2B, Proficiency in creating customer-facing content, Experience with data analytics tools.

Key responsabilities:

  • Develop customer-facing materials and tutorials
  • Integrate customer insights into retention strategies

TRACTIAN đ—•đ—„ logo
TRACTIAN đ—•đ—„ Scaleup https://tractian.com/
51 - 200 Employees
About TRACTIAN đ—•đ—„
A TRACTIAN Ă© a startup industrial que mais cresce na AmĂ©rica Latina e uma das 100 “Startups To Watch” selecionadas pela PEGN. Nosso time Ă© composto por #BlueCaps das mais diversas especialidades e origens, todos unidos por um propĂłsito comum: transformar a vida daqueles que garantem que nossos produtos cheguem com qualidade. Para isso, desenvolvemos um sistema preditivo que combina sensores de monitoramento de condição de mĂĄquinas a uma plataforma de inteligĂȘncia artificial que analisa automaticamente os dados coletados e os disponibiliza Ă s equipes de forma fĂĄcil e acessĂ­vel, alĂ©m de ter ferramentas que facilitam e automatizam a gestĂŁo de manutenção. É a solução mais completa do mercado, constantemente aprimorada pelo melhor time do mundo. Os Blue Caps sĂŁo responsĂĄveis por suas carreiras, crescendo rapidamente – assim como a empresa – atravĂ©s de projetos desafiadores, aprendizado constante e ritmo acelerado. Somos pessoas apaixonadas pelo que fazem e que transformam potencial em resultados. Crescemos, aprendemos e evoluĂ­mos juntos em um ambiente dinĂąmico e transparente. Nos reinventamos e buscamos novos desafios todos os dias para revolucionar o chĂŁo de fĂĄbrica e alcançar o status de startup unicĂłrnio nos prĂłximos quatro anos. Quer fazer parte da transformação das indĂșstrias? A hora Ă© agora. Confira nossas vagas abertas e venha vestir o Blue Cap!
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Job description

Area
Our Marketing team is the technical engine driving TRACTIAN’s story, translating advanced industrial solutions into clear, impactful benefits for our customers. Covering every touchpoint—from acquisition to long-term engagement—we focus on customer impact, developing content that resonates with engineers and maintenance teams. Collaborating with Product, Sales, and Customer Success, our team combines deep industry insights with research-driven messaging to empower prospects and customers to optimize their operations with TRACTIAN.

What will you do
As a Product Marketing Specialist, you will act as the bridge between product knowledge and customer insights to execute retention and expansion strategies. Working with Product & Customer Marketing you will develop and implement operational initiatives such as crafting customer-facing materials (case studies, onboarding resources, and tutorials), translating product features into clear customer benefits, and enabling other marketing teams with precise, technically grounded content. Your role is instrumental in ensuring that customer-facing campaigns and materials are both accurate and impactful, driving adoption, loyalty, and expansion among Tractian’s enterprise clients.

Responsibilities
  • Develop and produce customer-facing materials, including case studies, technical documentation, onboarding content, and tutorials for Tractian products.
  • Integrate customer insights into content for retention and expansion efforts, such as exclusive project materials, referral campaigns, and educational resources.
  • Work with Product teams to gain deep insights into new features and translate these into customer-centric materials and go-to-market documentation, highlighting benefits and real-world applications.
  • Assist in Customer Analytics by tracking feature usage, customer feedback, and adoption metrics to identify areas of improvement and opportunities for targeted engagement and improvements in go-to-market strategies.
  • Create visually engaging and technically accurate materials for onboarding and advanced engagement.

    • Requirements
  • 3+ years of experience in Product Marketing, Customer Success, or a technical writing role within SaaS or B2B industries.
  • Strong technical background with the ability to translate product features into customer value.
  • Proficiency in creating customer-facing content such as onboarding materials, FAQs, and case studies.
  • Experience working with data analytics tools to measure customer engagement and campaign success.
  • Collaborative mindset to work across Product, Customer Success, and Marketing teams.
  • Strong writing and communication skills with attention to detail.

    • Bonus Points
  • Familiarity with predictive maintenance, IoT, or related industrial technology.
  • Experience in creating and delivering training content, with a focus on practical applications in industrial settings.
  • Background in sales enablement or customer training in technical fields.
  • Familiarity with industrial software and IoT technologies used in plant operations.
  • Experience in conducting workshops or training sessions for non-technical teams.
  • Certification or advanced training in engineering, technical writing, or content marketing.
  • Knowledge of data analysis and content performance measurement tools.
  • Passion for staying up-to-date with technological advancements and content trends.
  • Comfort with public speaking and presenting content to various audiences.

    • Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Technical WritingData MiningProduct MarketingContent CreationEmployee OnboardingCustomer Success ManagementEngineering DocumentationCustomer EngagementSales EnablementContent CreationInternet Of Things (IoT)Industrial Software

    Other Skills

    • Detail Oriented
    • Collaboration
    • Communication
    • Public Speaking
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