Our client is renowned for their dynamic and innovative approach to online retail, offering a wide range of electronics and technology products through major e-commerce platforms. The company is committed to leveraging cutting-edge marketing strategies to enhance product reach and customer engagement. Join our client's team, a leading provider in the online retail space, as a Marketplace Specialist.
As a Marketplace Specialist, you will play a key role in managing and optimizing our client’s presence on major e-commerce platforms. You’ll oversee marketplace promotions, ensure competitive pricing, and execute advertising strategies to maximize product visibility and sales. Your responsibilities will include optimizing product listings with SEO best practices, analyzing performance data to improve rankings, and staying ahead of marketplace trends. Additionally, you will conduct competitor analysis and collaborate with internal teams to drive strategic growth across platforms like eBay, Walmart, and Amazon.
Marketplace Promotion Management
Manage both evergreen and ad-hoc promotions for various marketplace partners to ensure maximum sales.
Work with other departments internally to coordinate deal submissions and submit offers externally to the marketplace partners.
Set up competitive pricing in internal systems and ensure that all compliance requirements are met, including but not limited to: contract management, appropriate documentation, and regular pricing audits.
Review and audit all promotion details for accuracy before launch.
Conduct regular inventory checks and analysis on promotion performance, as well as make recommendations based on your findings.
Product Listing Optimization
Utilize expertise in the marketplace portals to optimize product listings for maximum visibility and sales.
Conduct keyword research and implement SEO strategies to improve product search rankings.
Optimize product titles, descriptions, and images to enhance product discoverability and conversion rates.
Marketplace Channel Advertising Management
Manage marketplace advertising campaigns to increase product visibility and drive sales.
Develop and implement advertising strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Monitor campaign performance and optimize ad placements, targeting, and budget allocation for maximum ROI.
Search Ranking Improvement
Implement strategies to improve product search rankings on select marketplaces.
Monitor search trends and algorithm updates to stay ahead of the competition and adapt strategies accordingly.
Work with internal teams to optimize product offerings and enhance search relevance.
Competitor Analysis
Conduct regular analysis of competitor listings, pricing, and advertising strategies.
Identify opportunities for differentiation and competitive advantage in the select marketplaces.
Marketplace Expertise
Proven experience in utilizing one of the following marketplace channels to optimize product listings and drive sales: eBay, Walmart, or Amazon.
Advertising Skills
Proficiency in managing marketplace advertising campaigns, including but not limited to: Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Experience in developing and executing advertising strategies to achieve business objectives.
Analytical Skills
Strong analytical skills with the ability to interpret data and metrics to make informed decisions.
Experience using analytics tools to track and measure campaign performance.
Communication Skills
Excellent verbal and written communication skills.
Ability to effectively communicate strategies, insights, and recommendations to internal teams and stakeholders.
SEO Knowledge
Strong understanding of SEO principles and best practices, particularly as they apply to Amazon product listings.
Ability to conduct keyword research and optimize product content for search visibility.
E-commerce Experience
Experience working in e-commerce or retail industries, particularly with a focus on eBay, Walmart, or Amazon marketplace.
Familiarity with other e-commerce platforms and marketplaces.
Creative Thinking
Creative mindset with the ability to develop innovative strategies to optimize product listings and drive sales.
Ability to think outside the box and identify new growth opportunities.
Adaptability
Flexibility to adapt to changing marketplace dynamics and algorithm updates.
Willingness to continuously learn and stay updated on industry trends and best practices.
Join a dynamic and innovative online retail leader as a Marketplace Specialist. This is an exciting opportunity to leverage cutting-edge marketing strategies, optimize product listings, and manage marketplace advertising to drive measurable growth. You’ll collaborate with cross-functional teams, implement data-driven strategies, and enhance product visibility across major e-commerce platforms.
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