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Creative Strategist, Paid Social

extra holidays - extra parental leave - fully flexible - possibility to work some days per months as volunteer

Remote:

Full Remote

Salary:

90 - 110K yearly

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

3-5 years of experience in performance creative strategy, Strong analytical skills and data-driven mindset, Comprehensive understanding of performance marketing channels, DTC experience is highly desirable.

Key responsabilities:

Lead development of performance-driven creative content
Collaborate with cross-functional teams for impactful content

AG1 Health, Sport, Wellness & Fitness SME https://drinkag1.com/

201 - 500 Employees

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Job description

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

We are seeking a dynamic and data-driven Creative Strategist - Paid Social to orchestrate a symphony of creativity and data-driven insights within our Paid Social team. The role requires blending creativity with data to craft compelling content to fuel our digital presence and growth. Working collaboratively with various teams, this role will help ensure our brand and sales narrative remains compelling and relevant in today’s ever-evolving digital landscape on channels including Facebook, Instagram and Tiktok. This role will be key to making a lasting impact and propelling our brand to new heights in the world of Paid Social media.

The ideal candidate exhibits passion and enthusiasm for crafting impactful ad creatives and problem solving, along with being adept at making informed decisions driven by data.

WHAT YOU’LL DO

Lead end-to end development of performance-driven creative content, from conceptualization to execution by creating testing strategies, crafting briefs and managing production schedules
Interpret results provided by Media buyers/influencer team during creative performance reviews
Identify and address Paid Social’s content needs across diverse channels, generating compelling briefs for creative partners and overseeing timely delivery
Develop creative briefs for editors and shot lists based on new or promising concepts and performance insights
Manage cross-functional work with video editors, copywriters to ensure impactful content for paid channels
Collaborate with the Creator Partnerships team to identify relevant influencers and secure content rights for paid channel promotion.
Partner with Customer Insights team to leverage insights to craft tailored content frameworks, ensuring messaging resonates with target personas throughout the customer journey
Work with Brand and Creative team to be aware of new commercialization of messaging, research and brand moments
Partner with Legal team to oversee legal and licensing matters related to content usage
Maintain brand consistency and integrity by aligning content initiatives with overarching brand initiatives and positioning
Conduct industry research on what’s working well and review customer feedback to gather inspiration and refine creative strategies
Translate creative insights into actionable strategies that align with our results-focused content strategy
Maintain ad naming conventions and taxonomy to ensure consistency and clarity across campaigns
Establish documentation processes to organize and store content assets and brief.

WHAT WE'RE LOOKING FOR

3-5 years of experience in-house or at a top-tier agency, showing experience in leading performance creative strategy across paid media channels. DTC experience is highly desirable
Comprehensive understanding of performance marketing channels and adeptness with creative best practices
Strong analytical prowess, capable of extracting insights from data and translating them into actionable creative strategies
Process-oriented mindset to support identifying team needs and contributing to the development of efficiency workflows
Meticulous attention to detail and proven ability to effectively manage multiple workstreams concurrently
Excellent interpersonal, communication and organizational skills to collaborate relationships and articulate ideas effectively
The ability to thrive in a fast-paced environment with an unwavering “can-do” attitude
Demonstrated interest in the broader cultural landscape cross social media, spanning health and wellness, sport, social trends, etc
A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

Competitive compensation and performance-based incentive plans.
A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
A high-growth, dynamic environment with opportunities for your direct impact to be felt.
Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
A work environment and culture that is based on high performance, productivity and continuous improvement.
The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
A monthly subscription to AG1 products and access to branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $90,000 - $110,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.