Proven experience in social media strategy and paid media management., 5+ years of experience in digital marketing., Proficiency in social media management and content creation tools., Strong data analysis skills..
Key responsabilities:
Develop and execute b2b and b2c social media strategies.
Plan, implement, and optimize paid media campaigns.
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Colleges and universities trust TimelyCare to provide complete clinical care, advanced technology, and expert guidance to improve student physical and mental health. As the leading virtual health and well-being solution for students, TimelyCare is inspiring the digital transformation of campus health and the future of student care.
TimelyCare is seeking a Social & Paid Media Manager to elevate our brand presence, engage target audiences, and deliver measurable results through innovative campaigns and tactics.
The ideal candidate will blend technical expertise and creativity to deliver performance metrics, such as impressions, engagement, and conversations, with ongoing optimization efforts. The role involves strategically managing paid media initiatives and organic social content to expand our brand’s reach and engage our online community.
What You'll Do
Social Media Strategy:
Develop and execute comprehensive b2b and b2c social media strategies to increase brand awareness and engagement.
Identify trends, insights, and best practices to continuously improve performance.
Content Creation & Management:
Create and curate high-quality, engaging content tailored to each social platform.
Oversee the publishing schedule and manage daily interactions across all social media channels.
Community Management:
Build and engage an online community of followers, fostering meaningful interactions and brand loyalty.
Respond to audience interactions in a timely and professional manner.
Paid Media Strategy & Execution:
Plan, implement, and optimize paid media campaigns across platforms, focusing on achieving KPIs, such as conversions and engagement rates.
Collaborate with creative and analytics teams to ensure visually engaging and performance-driven campaigns.
Analytics & Reporting:
Monitor, analyze, and report performance metrics (impressions, engagement rates, conversions, etc.) to inform strategy improvements.
Provide insights and actionable recommendations based on campaign performance.
What You Bring
Proven experience in social media strategy, paid media management, and content creation, with a consistent track record of delivering measurable results.
Proficiency in social media management platforms (e.g. Sprout Social), content creation tools (e.g. Canva, Adobe), AI content development tools (e.g. ChatGPT, Jasper, Writer), and digital ad management platforms (e.g., Facebook Ads Manager, Google Ads, Demandbase, 6sense).
5+ years of experience in a relevant role within digital marketing, social media, or paid media.
Strong data analysis skills, with the ability to interpret metrics and translate them into actionable strategies.
Excellent communication and collaboration skills for cross-functional collaboration with creative and analytics teams.
Who You Are
A strategic thinker who balances creative vision with data-driven decision-making.
A compelling storyteller with the ability to create and coordinate engaging social content that aligns with overarching brand goals.
Detail-oriented with strong project management skills, capable of handling multiple campaigns at once.
An adaptable and proactive problem solver who thrives in a fast-paced and results-oriented environment.
Passionate about building communities and delivering value through social and paid media experiences.
Benefits + Perks
Paid Company Holidays + No work on your birthday!
Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
Variable bonus eligibility on a quarterly basis
Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
Company-paid group Life Insurance + Company-paid Short Term Disability
Concierge benefit support services
401(k) with employer match
Free access to TimelyCare virtual medical and mental health support
Mission-Driven Purpose with a Supportive Team Culture
The salary range for this opportunity is $95,000 – $105,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.
Required profile
Experience
Spoken language(s):
English
Check out the description to know which languages are mandatory.