Head of Acquisition

We support B2B crypto & FIAT related projects, providing the technical infrastructure and a team of industry professionals passionate about blockchain technology and using it to level up gameplay.

We are looking for a creative, highly energetic, forward-thinking and hands-on Head of Acquisition. In this unique role, the successful candidate will have responsibility for driving and devising acquisition strategies across a range of digital channels, generating qualified traffic, leading an acquisition marketing team and owning cross-functional projects. The ideal candidate will come from a hands-on senior affiliation and/or acquisition role, with experience in crypto projects within iGaming.

What you will do and more

• Plan and implement a multi-channel strategy for cost-effective customer acquisition, including creation of an acquisition roadmap for key initiatives for an B2B crypto & FIAT projects

• Manage acquisition marketing budgets and scale these over multiple digital channels including but not limited to affiliation, PPC, social and community (e.g. Discord/Telegram) platforms

• Review, drive growth and optimize in existing marketing and acquisition channels through clear targeting and budgeting strategies, across multiple markets

• Development and delivery of innovative marketing strategies in collaboration with the rest of the marketing team

• Apply data-driven decision-making to all aspects of media buying to ensure the right targeting and efficient spending

• Scope and test new marketing channels which have the potential to scale e.g. partnerships

• Design and execute structured tests to drive insight and improve overall acquisition and conversion

• Oversee and participate in sourcing and management of third-party providers and partners, including affiliate marketing partners

• Lead Influencer Marketing campaigns, co-branding tests and partner search.

• Lead on social media, community and CRO activities, having direct reports in these roles.