SEM Specialist (Contract)

Status: Part-time (up to 20 hours per week) 
Location: Remote (M-F availability within 9am-5pm Eastern Time) 

Role Overview: As an SEM Specialist, you will drive performance for assigned projects and clients related to paid search. This role is up to 20 hours per week, with agreed-upon daily availability during standard business hours. 

Responsibilities: 

• Direct management of assigned Google and Bing ads accounts. 

• Conduct ongoing optimizations and analysis to meet (and exceed) client KPIs. 

• Manage budgets through monitoring and adjustments to ensure spend levels are hit. 

• Conduct keyword research as needed, including generation of new keywords to expand keywords and analyzing search query reports (SQRs) to add negative keywords. 

• Optimize and create new ad copy for existing and upcoming campaigns. 

• Analyze data and trends to identify optimizations contributing to client success. 

Skills & Experience: 

• Strong understanding of Google and Bing advertising platforms. 

• Clear understanding of PPC best practices including bid management and campaign setup across paid search, display, and YouTube/video advertising. 

• Experience implementing PPC strategies and tactics, particularly for B2B audiences. 

• Ability to prioritize and effectively manage tasks in a fast-paced agency environment. 

• Strong writing and communication skills, including providing detailed campaign analysis to our Director of SEM. 

• Ability to analyze PPC data, identify trends, draw conclusions, and implement findings to enhance performance. 

Qualifications: 

• Minimum of 3 years’ experience managing Google and Bing ads. 

• Demonstrated experience in B2B environments.