WatchGuard embraces a Flexible Work Philosophy. Most of our employees can choose to work from the office, at home, or any combination of the two. We’ve built a global workforce of outstanding team members and a flexible culture built on trust, collaboration, and belonging.
About the Position
PMMs at WatchGuard own the outbound marketing messaging and content and partner with their Product Manager to ensure the product’s overall success in the market. WatchGuard PMMs are experts at creating messaging that elicits interest and drives engagement with our channel partners and their clients. Our Product Marketing Managers provide essential marketing services and deliverables, including:
Market Research: PMMs keep a pulse on product trends and messages and engage with industry analysts and other relevant market influencers.
Content Strategy: Product Marketing Managers devise strategies for new and updated product collateral and content tailored for both end-users and MSP audiences while also assessing the effectiveness of the content using key metrics related to user engagement and usage.
Writing: PMMs craft key messages into clear and engaging copy that supports Digital Demand Generation, Corporate Communication, and Field Marketing efforts.
Program Management: PMMs prioritize and organize tasks for large content projects, including product launches, to ensure timely and high-quality deliverables.
Product Ownership: Product Marketing Managers (PMMs) collaborate closely with the Product Manager for their product area. PMMs are responsible for providing feedback from the field to product managers, as well as staying informed about product changes and creating compelling content that educates and trains sales teams and channel partners.
A Day in the Life
Your day begins with responding to a few emails and catching up on the latest cybersecurity news. You see an email from a Field Marketing Manager in Europe requesting content support for a local marketing event. You review the request, create the piece they need and send it off for translation. Now, it is time to jump into some meetings.
You open Microsoft Teams for your regular weekly check-in with the Endpoint Product Manager. Together, you review the status of the upcoming release, the key capabilities, and the timing. After the call, you update your product launch plan, modify the messaging and use case coverage, open Wrike, start building out the launch deliverables, request resources, and enter deadlines.
Then, you transition to a meeting with the Creative and Web teams to review a revamped EDR webpage designed to reinforce the competitive differentiators for your product. You drafted the copy and will now collaborate on the graphics and consider the webpage template options together.
It’s time for lunch and a workout before the second half of your day begins. After lunch, you blocked out writing time, and today, you are working on training content for the field team and partners. Your focus is positioning the upcoming release, what use cases the new features cover, and how the features differentiate the product from the competition. You’re careful to create content that is straightforward and powerful.
When you reach a good stopping point, you take a moment to check in with the Endpoint Sales Engineering Lead to get feedback on the challenges the team is experiencing with positioning the product and demonstrating value. You work with the sales engineer to update some materials and note changes to the demo story you will share with your product manager.
You finish your day preparing a few slides to present key status updates and action items for an upcoming release to share with the team in the weekly product launch meeting.
Position Responsibilities Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth. Write and develop all forms of marketing content as prioritized by content maps – including web copy, eBooks, video scripts, infographics, buyer’s guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more. Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets Effectively communicate compelling product stories to the sales team, partners, and clients. Deliver necessary training, presentations, and demos to ensure they understand our value. Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan Work with global teams by flexing from traditional 8 to 5 work hours to cross over time zones as needed Skills and Qualifications Able to explain technical concepts in written and verbal forms that make the value clear to technical and non-technical audiences Understand the technical sales process and able to work closely with Sales Engineers and other sales staff. A PowerPoint presentation and webinar guru. Experience with Wrike and Salesforce is a plus A powerful storyteller, written and verbal, resulting in compelling marketing content that engages target audiences Comfortable engaging an audience from a stage, classroom or video call Able to independently manage objectives and deadlines from a home/remote office Experience 12 years of B2B product marketing experience 5+ years of B2B product marketing for a cybersecurity company 2+ Years of experience managing an EDR or other endpoint cybersecurity solution. Experience working for or marketing to IT Security professionals and Managed Service Providers Bachelor’s in business/marketing or equivalent experience Bonus Points Willing to travel 15%Experience working in Wrike project management software Advanced degree or certifications in business, marketing, or a technical field Compensation
The base salary range for this position is $120,000 - $180,000 USD, exclusive of benefits. This position is also eligible for a bonus of 10% of the base salary. Your base salary compensation will be based on your individual skills, education, and experience. Please keep in mind that the above range is the full base salary range for this role; hiring at the maximum of the range is not typical in order to allow for future salary growth.
U.S. Benefits
· Under our Flexible Work Philosophy, most employees can work from an office, at home, or any combination of the two.
· Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
· Healthcare FSA
· FSA with employer contribution
· 13 holidays, including a floating holiday, Juneteenth, and your birthday
· 15 days of paid annual leave
· 9 days of paid sick time
· Paid parental leave
· 401(k) with employer match
Other Perks
· Education assistance program
· Dependent Care FSA match
· Adoption assistance
· Fertility care support
· Backup care for family and pets
· A growing network of employee resource groups
· Employee referral program
· Virtual boot camp
· Employee Assistance Program
Why Work for WatchGuard?
WatchGuard is a global leader in network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Our award-winning products and services are trusted worldwide by more than 18,000 security resellers and service providers to protect over 250,000 customers. Our technology keeps our customers ahead of increasingly sophisticated hackers and has fueled record revenues at WatchGuard.
We are committed to fostering an inclusive workplace that values each team member's unique background, experiences, and contributions. As part of our dedication to Diversity, Equity, and Inclusion (DEI), we prioritize creating an environment where all voices are heard and respected. We understand the importance of work-life balance and offer a range of caregiver support benefits, including parental leave, family care resources, and flexible work arrangements tailored to individual needs. Our flexible work options allow you to balance personal and professional priorities, empowering you to thrive in all areas of life while contributing meaningfully to our team's success. Learn more about our company culture at
www.watchguard.com/wgrd-careers
WatchGuard provides equal employment opportunities for all qualified employees, regardless of their race, color, national origin, religion, ancestry, creed, pregnancy, age, sex, sexual orientation (including gender expression or identity), marital status, mental or physical disability, honorably discharged veteran or military status or any other category protected by federal, state or local laws.
WatchGuard participates in E-verify.
WatchGuard is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.
