Job description

This is a remote position.

Role Name: Lead Generation Specialist

Schedule: Full-time, U.S. business hours

Client Timezone: California PST

Client Overview

Join a dynamic and growing real estate firm that’s revolutionizing the industry with innovative lead generation techniques. Our client is at the forefront of utilizing modern technology to connect with potential buyers and sellers, creating meaningful relationships that drive business growth. As a key player in this exciting field, you’ll have the opportunity to shape the future of real estate sales and make a significant impact on the company’s success.

Job Description

We’re seeking a tech-savvy and communication-oriented Lead Generation Specialist to join our client’s ambitious real estate team. In this role, you’ll be the driving force behind our client acquisition strategy, utilizing cutting-edge texting techniques to engage potential leads and nurture them through the sales funnel. You’ll manage a high-volume CRM system, ensuring all interactions are meticulously tracked and followed up on. This position offers a unique blend of sales, customer service, and data management, providing an excellent opportunity to develop a diverse skill set in the fast-paced world of real estate. If you’re a self-starter with excellent written communication skills and a passion for building relationships, this role could be your gateway to a rewarding career in the real estate industry.

Responsibilities

Spearhead outreach campaigns to potential leads primarily through texting, crafting engaging messages that spark interest and encourage responses
Maintain and optimize the CRM database, ensuring all lead information is up-to-date and accurately recorded
Develop and implement strategic follow-up plans to nurture leads and guide them through the sales funnel
Analyze prospect interactions and provide insights to refine lead generation strategies
Collaborate with the sales team to qualify leads and identify high-potential opportunities
Engage in authentic, personalized texting conversations that go beyond templated responses
Contribute creative ideas to improve lead generation processes and increase conversion rates
Adapt communication styles to align with company guidelines while maintaining a genuine, relatable tone

Requirements

Exceptional written communication skills, with a particular flair for engaging texting and email conversations
Demonstrated ability to build rapport and relationships through digital communication channels
Proficiency in CRM systems and database management, with a keen eye for detail and data accuracy
Strong time management skills and the ability to work independently in a fast-paced environment
Basic understanding of sales processes and lead qualification techniques
Adaptability and willingness to learn about the real estate industry (prior knowledge is a plus, but not required)
Comfort with working U.S. business hours and managing a high volume of daily interactions
Tech-savvy mindset with the ability to learn quickly and utilize new software tools
Positive attitude and enthusiasm for contributing to a growing business