Growth Marketer

About the opportunity

The Growth Marketer will be responsible for developing and executing strategies to drive measurable growth in Figment’s customer base and revenue. This role will focus on creating and optimizing a robust marketing-qualified lead (MQL) pipeline, nurturing leads to sales-qualified lead (SQL) status, and enabling the sales team with impactful, regionally tailored materials to close deals effectively.

The Growth Marketer will work closely with regional sales leads across Americas, APAC, EMEA, and LATAM to create localized strategies and materials that resonate with target audiences in each region. This role will also collaborate with Marketing Operations to ensure campaign measurement alignment, lead scoring, and the optimization of Figment’s inbound marketing efforts.

How you will make an impact

Demand Generation & Lead Pipeline Management

• Develop and execute B2B demand generation campaigns to capture new leads and grow Figment’s sales pipeline.
• Establish and manage Cost Per Lead (CPL) benchmarks for specific buyer groups by region (Americas, APAC, EMEA, LATAM).
• Implement and optimize outbound marketing tactics, including account-based marketing (ABM), email campaigns, and LinkedIn outreach.
• Design and execute lead nurturing workflows to convert MQLs into SQLs, with a focus on regional performance and scalability.
• Track and report on campaign performance by region, optimizing for conversion rates, CPL, and ROI.

Sales Enablement with Regional Focus

• Create regionally tailored sales decks, one-pagers, event materials, and leave-behinds to support localized messaging and sales efforts.
• Collaborate closely with sales leads in each region to ensure materials address cultural nuances, regulatory considerations, and localized customer pain points.
• Develop regional playbooks for sales teams to guide outreach strategies, messaging, and campaign alignment.

Inbound Marketing & Website Optimization

• Lead inbound marketing efforts on Figment’s website to drive lead qualification and conversion.
• Partner with Marketing Operations to align on campaign measurement and lead scoring in Pardot.
• Develop and test hypotheses for A/B testing, optimizing landing pages, CTAs, and forms to improve conversion rates.
• Implement strategies to qualify and nurture inbound leads through content, workflows, and scoring mechanisms.

Cross-Functional Collaboration

• Partner with the Event Manager to maximize lead generation opportunities at regional conferences and webinars, and to align on post-event follow-ups.
• Collaborate with the Product Marketer to ensure messaging in campaigns and materials aligns with product positioning and feature benefits.
• Work with the Content Team to create high-quality, region-specific assets, such as blog posts, white papers, explainer videos, and thought leadership content.
• Collaborate with Marketing Operations to define, measure, and report key campaign metrics and optimize lead funnel performance.

Digital Marketing & Campaign Management

• Manage digital channels (email, paid search, social media, and display ads) to drive awareness and lead generation by region.
• Leverage SEO and SEM strategies to improve Figment’s visibility and attract targeted traffic globally and regionally.
• Oversee Figment’s paid media campaigns, including Google Ads, LinkedIn Ads, and Twitter (X) Ads, with regional segmentation.

Who you are

Experience

• 3-5 years of experience in growth marketing, B2B marketing, or demand generation (experience in SaaS, blockchain, or tech is a plus).
• Proven ability to drive lead generation and nurture pipelines to meet revenue targets globally and regionally.
• Experience working with regional sales leads (Americas, APAC, EMEA, LATAM) to create localized strategies and materials.

Skills

• Strong understanding of lead generation, inbound and outbound marketing, ABM strategies, and regional marketing nuances.
• Exceptional written and verbal communication skills to craft compelling, targeted messaging.
• Analytical mindset with the ability to measure performance metrics (e.g., CPL, conversion rates, and ROI) and refine strategies accordingly.
• Strong collaboration skills with experience working across marketing, sales, and product teams.

Technologies we use

• Marketing Automation & CRM: Pardot, Salesforce.
• Analytics & Tracking: Google Analytics.
• Ad Platforms: Google Ads, LinkedIn Ads, Twitter (X) Ads.
• A/B Testing & Optimization: Optimizely, Google Optimize, or similar.
• Project Management: Notion.
• Design Tools: Canva, Adobe Creative Suite (Photoshop, Illustrator).

Teams you’ll collaborate with most often

In addition to working with other Marketing team member, the successful candidate will work closely with Regional Sales Leads to develop localized marketing strategies, collaborate with the Event Manager on conferences and webinars, partner with the Product Marketer to ensure accurate campaign messaging, coordinate with the Content Team on creating region-specific materials, and align with Marketing Operations on campaign measurement and lead scoring through Pardot.

What success looks like

We'll measure success by hitting those regional lead targets, keeping costs in check for different buyer groups, creating sales materials that actually drive results, boosting website conversions through smart testing, and getting everyone – from sales to marketing – working together smoothly to help Figment grow.

Why you might be excited about us

At Figment, we offer an exciting range of competitive benefits designed to support and empower every member of our team:

• 100% remote-first environment. Our flagship office is in Toronto, Canada. We also have additional co-working spaces in New York, Montreal, London, and Singapore. That means if you want to do your things in the office (if you’re near one), at home, or a bit of both, it’s up to you.
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days.
• Extended company-paid health benefits that kick in day one.
• Best in class parental leave and flexible arrangements.
• A home office stipend to create a space that you enjoy working in.
• Monthly Wifi reimbursement.
• A yearly Learning & Development budget.
• 401K (US) or RRSP match (Canada).
• Stock Options in the company.
• A competitive bonus (based on company performance) that is distributed bi-annually - we believe that the company’s success should be shared with our employees often
  • For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!

Other reasons you may love working at Figment

• We are a team of under 200 members, which allows for an impactful contribution from day one.
• We place a strong focus on personal career development to shape a role that fits your goals and interests. Your satisfaction and well-being matter to us, and we’re here to support your ongoing growth.
• Our culture is one of honesty, professionalism and risk taking in a high-growth environment.
• Our team members themselves recommend working at Figment - with an eNPS score of 54 (which is ranked as ‘great’!).
• We are also extremely proud of ranking as one of the top Web3 employers by Talent Titans.

Compensation

One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for.

Base Salary: The CAD base salary range for this position is CAD $110,000 - $130,000. The US base salary range for this position is USD $110,000 - $130,000. This range reflects base salary only, and does not include additional compensation or benefits. For candidates in other countries, the pay range will be disclosed upon your first interview with Figment (being a globally remote company, the list of salary ranges would simply be too long to note here!). The range displayed reflects the minimum and maximum range for a new hire across all Canada or the US. A candidate’s specific pay within the range will be determined by various factors including job-related skills, relevant education, and training.

Interview process

At Figment, we try to go above and beyond in making sure that you have the best possible experience interviewing with us. We strive for a smooth, organized, and informative process.

• During your first Recruiter Call, you will be provided with more information about Figment, the position and what to expect for the rest of the interview process. Please be prepared to discuss why you are interested in joining Figment and what excites you about the position and company.
• As we go through the process, we work to make sure that you hear back from us in a timely fashion. If we decide at any point that we’re unfortunately not moving forward, we will give you feedback on why it was not a fit.
• We aim for the entire process to take around 2-3 weeks from initial screen to offer. There can be exceptions on either side of the bell curve here, but as a rule, that’s the time-frame you can expect.