Marketing Director, Americas

Marketing Director, Americas

Position Purpose: Are you a dynamic marketer who thrives on driving measurable results through innovative campaigns? We're seeking an exceptional Growth Marketing Leader to join Beeline's marketing team and lead the content and demand generation efforts for our Professional product offering. You will experiment with cutting-edge marketing techniques, leverage data to make strategic decisions, and directly impact our company's growth trajectory. If you're passionate about creating compelling messaging, approaches, campaigns, obsessed with optimization, and excited about working with a collaborative team in a fast-paced environment, we want to hear from you! 

This role is responsible for driving growth through the development and implementation of targeted demand generation activities through omni-channel campaigns for the Beeline Professional product portfolio while effectively liaising with Beeline’s corporate marketing function. The ideal candidate will manage demand generation activities from conception through execution, including coordinating with internal teams on campaign tactics, set-up, lead qualification / scoring criteria and reporting. This role requires a metrics-driven approach and accountability for generating qualified leads. This role will also oversee project management and meeting cadences to ensure efficient execution of marketing initiatives while maintaining strong collaboration with stakeholders across the organization. 

Responsibilities: 

• Develop and implement data-driven marketing strategies to generate customer growth and revenue, with specific focus on feeding new leads into our Professional product line 
• Design, execute, and optimize digital marketing campaigns through continuous testing and experimentation 
• Leverage campaign learnings and industry best practices to evolve and improve marketing effectiveness 
• Conduct market research and analyze data to identify target audiences and trends 
• Collaborate with cross-functional teams to drive customer acquisition and retention efforts 
• Identify and evaluate new growth opportunities and partnerships to expand the customer base 
• Create and execute high-quality digital creative content 
• Support the development and execution of marketing plans, campaigns, and strategies 
• Compile marketing reports and analyze marketing data and lead generation (campaign results, conversion rates, traffic, etc.) to shape future marketing strategies 

 Campaign Strategy & Execution: 

• Design and execute multi-channel marketing campaigns, including MOF direct buyer campaigns, targeted persona campaigns (suppliers, partners), and experimental initiatives 
• Develop and manage webinar programs focusing on client success stories 
• Create and implement targeted content and messaging strategies for different audience segments 
• Monitor and optimize campaign performance across all channels 
• Manage email campaigns through HubSpot, including setup, execution, and performance tracking 

Content Development & Management: 

• Oversee creation of sales enablement materials, including PowerPoint presentations and sales collateral 
• Direct development of case studies, infographics, and other marketing assets 
• Manage social media strategy and content calendar 
• Maintain and refresh content repository 
• Coordinate analyst report submissions and relationships 
• Support website content updates and optimization 

Project & Stakeholder Support: 

• Lead marketing projects and establish regular meeting cadences with stakeholders 
• Provide comprehensive sales support, including content requests and enablement materials 
• Manage messaging for events 
• Drive persona refinement and targeting strategies 
• Prepare and deliver executive reporting, business updates, and presidential briefings 

Requirements:

• Minimum of 5-7 years of experience in a marketing related role 
• Post-secondary degree or certificate in marketing or related field 
• Mandatory experience with Hubspot and proven expertise in marketing automation 
• Proven track record in managing multiple stakeholder relationships 
• Strong understanding of persona-based marketing approaches 
• Strong technical aptitude and experience with digital marketing tools and platforms 
• Demonstrated experience in testing, experimenting, and optimizing marketing campaigns 
• Proven track record of meeting or exceeding marketing metrics and KPIs 
• Experience as a marketing generalist with broad expertise across multiple channels 
• Exceptional written and verbal communication skills 
• Critical thinker with strong problem-solving and research proficiencies 
• Detail-oriented with solid organizational and multitasking skills 
• Ability to work under pressure and meet strict deadlines 
• Experience with online analytics tools/dashboards and KPI tracking 
• Must be based in the United States 

Desired Competencies: 

• Measured and analytical approach to decision-making 
• Proven ability to thrive in fast-paced, metrics-driven environments 
• Start-up experience preferred 
• Adaptable and resourceful mindset with ability to maximize resources 
• Collaborative team player with excellent interpersonal skills 
• Ability and desire to drive change through high-energy, can-do attitude 
• Comfortable working in a high-performance, entrepreneurial, open-door environment 
• Strong analytical and problem-solving skills 
• Ability to work autonomously 
• Understanding of staffing and/or vendor management is helpful but not mandatory 

Our Company: At Beeline, we cultivate a positive work environment and are passionate about who we are and what we do. We are a 20-year industry leader disrupting the world of external workforce technology. Businesses across all industries use our technology to manage more than 30 million workers and over $55 billion in talent spend across 120+ countries. Ideal candidates are intensely curious about technology, thrive in a less-than-formal work environment, and excel in a fast-paced, rapidly changing environment. We are looking for talented, driven, and adaptable people who will contribute to our vision, mission, and our future!  
Our Vision: Every person, given the right opportunity, is capable of greatness. Every business, given the right talent, is capable of superior outcomes.
Our Mission: Our trusted platform connects businesses to the remarkable talent within the global extended workforce.
To learn more about Beeline, our solutions, our culture, and available positions visit https://www.beeline.com/.
This list of "Requirements and Responsibilities" is not intended to be limiting.  The Company reserves the right to revise this job description based on the actual job requirements as varied from time to time.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled

All emails from Beeline will be sent from an email address ending in "@beeline.com". Should you have any doubts about the authenticity of an email, or other communication that is represented as coming from Beeline, please send an email to humanresources@beeline.com, before taking any action in relation to the correspondence, and certainly before providing any further contact information to that individual whatsoever. *
 

Qualifications