Join our Growing Team and see why Summit Utilities, Inc was named as one of the Fastest Growing Denver Area Private Companies 2019 and 2020; Best Places to Work in Maine 2019, 2020, 2021, 2022 and 2023; and Best Places to Work in Arkansas 2020 and 2023, Oklahoma 2022 and 2023 and Missouri 2023. Summit was also recently named one of Forbes 2023 America’s Best Small Employers.
Summit is a growing natural gas utility company providing safe, reliable and clean burning natural gas service to homes and businesses in Arkansas, Colorado, Maine, Missouri and Oklahoma. Being part of the Summit team means embracing excellence, diversity and innovation, committing to safety each and every day, and doing all that we can to serve each other, our customers and the communities where we live. We aim to bring warmth and energy to everything we do.
We have an exciting remote opportunity for a Manager of Social Media & Content Strategy residing in one of the following states: AR, OK, MO, or TX.
POSITION SUMMARY
Summit Utilities is seeking a strategic and experienced leader to serve as Social Media & Content Strategy Manager. This role oversees the development, execution, and performance analysis of content and social media initiatives while ensuring alignment with brand voice and marketing objectives. Responsibilities include leading content strategy, managing engaging digital materials such as blogs, infographics, videos, and social media content, and ensuring compliance with regulatory requirements.
As the driving force behind social media campaigns, this position manages audience engagement, paid social advertising, and content distribution across various platforms. Collaboration with cross-functional teams, including Safety, Energy Efficiency, and Customer Service, plays a crucial role in maximizing marketing impact.
A key focus involves leveraging data-driven insights to refine strategies, enhance performance, and strengthen brand reputation. Close coordination with the Manager of Creative Services & Digital Marketing ensures seamless integration of social media analytics into broader marketing reports. Staying ahead of industry trends, platform updates, and best practices remains essential for driving engagement and fostering positive consumer sentiment.
PRIMARY DUTIES AND RESPONSIBILITIES
Leadership & Team Management
- Lead a team of two direct reports, fostering a collaborative and high-performing culture.
- Oversee the Customer Service Social Media Team, ensuring timely responses and training for escalated inquiries.
- Act as a liaison across departments, proactively managing communications that impact customer engagement.
Content Strategy & Creation
- Develop a comprehensive content strategy, defining themes and formats for different platforms.
- Oversee the creation and curation of engaging, brand-aligned content for social media, blogs, newsletters, and digital channels.
- Ensure messaging aligns with Safety, Energy Efficiency, ESG, Community Giving, Recruitment, and Customer Service initiatives.
Social Media & Digital Marketing
- Plan and execute social media campaigns across platforms, including Facebook, Twitter/X, Instagram, and LinkedIn.
- Manage paid social advertising, including budgeting, audience targeting, ad creation, and performance tracking.
- Conduct audience research, tailoring content to consumer behavior, preferences, and engagement patterns.
- Identify and prioritize key social media channels based on business goals and target demographics.
Performance Analysis & Optimization
- Utilize analytics tools to monitor and report on campaign performance, engagement metrics, and ROI.
- Work closely with the Senior Digital Marketing Specialist to integrate social media data into overall marketing reports.
- Continuously refine content strategies based on insights, trends, and platform algorithm changes.
Collaboration & Brand Engagement
- Partner with internal teams to ensure consistency in messaging and marketing efforts.
- Oversee community management, fostering a positive online presence and strengthening brand reputation.
- Stay up to date with social media best practices and emerging trends to enhance marketing effectiveness.
EDUCATION AND WORK EXPERIENCE
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Advanced degree or relevant certifications preferred).
- 5+ years of experience in social media management, content strategy, and digital marketing in a corporate or agency setting.
- Proven leadership experience, including managing and developing a high-performing team.
- Extensive experience in content creation and curation, including articles, blog posts, infographics, and video.
- Deep understanding of major social media platforms, their audiences, and best practices.
- Expertise in developing and executing content strategies aligned with business objectives and target audiences.
- Strong background in social media advertising, including budget management, audience targeting, and performance tracking.
- Proficiency in analytics tools to measure and report on content and campaign performance.
- Experience in community management, brand reputation building, and audience engagement.
- Strong collaboration skills, working effectively with cross-functional teams, including designers, copywriters, and marketing managers.
- Familiarity with SEO best practices and content optimization for search engines.
- Exceptional written and verbal communication skills.
KNOWLEDGE, SKILLS, ABILITIES
- Strategic mindset with strong analytical skills to drive effective social media and content strategies.
- Creative problem solver, skilled in developing engaging content for diverse audiences.
- Adaptable and resilient, able to navigate the evolving landscape of digital marketing.
- Excellent project management skills, capable of overseeing multiple initiatives simultaneously.
- Strong leadership skills, fostering a collaborative and high-performance team culture.
- Effective communicator, with strong interpersonal skills to engage with stakeholders across departments.
- Detail-oriented, ensuring high-quality execution under tight deadlines.
- Knowledgeable in industry trends, platform updates, and emerging best practices in content marketing and social media.
Summit offers competitive pay and medical/dental/vision and other benefits that provide flexibility, choice, and support to our employees when they need it most. We understand that home and family are essential pieces of your life, and our benefits are designed to support you both at work and at home.
Summit Utilities, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, or status as a qualified individual with disability.
