CRM Marketing Executive

Job Title: CRM Marketing Executive  

Location: Remote (With ability to travel within the UK; flexibility to work at home or from a regional office as required, with overnight stays as necessary)

Job Type: Full-Time / 37.50 per week

Salary: Up to £35,000 depending on qualifications and experience

Why Bright Horizons?

We’ve been voted Great Place to Work every year since 2006, as well as being awarded the newly created Great Place for Wellbeing.

Our support functions enable our nurseries to deliver the best possible care and education to over 10,000 children across the UK. Through this support, our nurseries can deliver excellence – with 98% of our 300+ portfolio being rated Good or Outstanding by OFSTED.

We’re on a mission to change the future for children, families, and the people we work with, and are committed to progressive working values like flexibility, work-life balance, and wellbeing.

Role Description

The CRM Marketing Executive’s role is to support the Customer Experience Manager to maximise customer conversion opportunities from initial enquiry to the point of sales, continuing through the rest of the customer journeys

Key Responsibilities

• Campaign Management: Plan and optimise CRM marketing campaigns, including email marketing, SMS

•  Drafting briefs for creative assets for creative, digital, and content teams with oversight of the Customer Experience manager

•  Customer Segmentation: Analyse customer data to create targeted segments and personalise marketing efforts, aligned with Bright Horizons customer journey

• Data Analysis: Monitor and analyse the performance of CRM campaigns using key metrics such as open rates, click-through rates, and conversion rates. Provide regular reporting and updates to the team, departmental teams

• Customer Insights: Analyse customer feedback to identify trends and opportunities for improving marketing strategies

• Collaboration: Work closely with cross-functional teams, including sales, creative, content, and digital, to ensure a unified approach to customer relationship management

• Automation: Utilise CRM software to automate marketing processes and improve campaign efficiency

• Data management: Creating relevant data segments and their set up in the system, to ensure all journey segments, e-mails, messages, and any other activities are delivered to the right groups efficiently

• Compliance: Support the Customer Experience manager in maintaining CRM to comply with data protection regulations and industry best practices and data cleansing

• Provide CRM and journey management expertise: Provide support to the recruitment team for candidate journey management through Phenom (or other platform)

Essential Experience

• Relevant technical and systems experience, preferably within a global setting

• Analytical skills and working knowledge of customer database systems and management

• Experience of analyzing, designing, and implementing business processes

• Excellent communicator, both verbal and written, with experience of writing a range of documents for different audiences, including technical specifications and reports

• Creative thinker in respect of problem solving

• Knowledge of principles of GDPR and how it relates to the storage, retention, and use of personal data

• Highly organised, able to manage their own time

• Good understanding of relevant KPIs relating to customer experience and lifecycle management

• Relevant degree and/or professional qualification or relevant experience

Personal Attributes

• Excellent influencer, change-maker, and effective communicator (oral and in writing)

• Highly motivated and driven, achieving positive impact and meeting deadlines

• Ability to build trust and develop cohesive teams – strong empathy, clear expectations and fair-minded

• High energy and thrives in a fast-paced, dynamic environment - calm approach and ‘can-do’ attitude

• Encourages colleagues to realise their potential and empowers high performers

• Able to use data and numerical detail effectively to inform strategy, measure impact and drive quality

Bright Horizons are committed to creating inclusive environments where everyone has a sense of belonging and has the opportunity to contribute and thrive in meaningful and impactful ways. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants. If you share our passion, values, and have most of the skills listed, we encourage you to apply – as you may be just what we are looking for! Please note, due to our sector all roles are subject to an Enhanced DBS. Some of our roles require specific qualifications by law, this will be highlighted as essential within the advert.

We look forward to receiving your application!

If you experience any problems, please email europe.recruitment@brighthorizons.com and we will be happy to help.