Develop and execute comprehensive regional marketing strategies for hyperscalers and technology alliance partners ensuring alignment with Varonis' overall business objectives.
Collaborate with alliance Partner Development Manager (PDMs) to create and implement joint marketing plans that emphasize our combined value propositions and go-to-market strategies.
Drive demand generation and lead nurturing activities through various marketing channels, including digital marketing, events, webinars, and content marketing.
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives, providing regular reporting and analysis to stakeholders.
Manage co-marketing budgets and ensure efficient allocation of resources to maximize ROI.
Foster strong relationships with marketing counterparts withing alliance partners, acting as the primary point of contact for marketing-related activities and initiatives.
Coordinate with internal teams, including sales, product marketing, and customer success, to ensure alignment and support for alliance marketing efforts.
Minimum of 5 years of experience in partner and alliance marketing within a $1B+ B2B SaaS technology organization, ideally in cybersecurity or networking sectors.
Proven experience in alliance or partner marketing, preferably within the technology or SaaS industry Strong understanding of hyperscaler ecosystems with experience working with AWS, Microsoft, and Google.
Experience working with Marketplace PDMs.
Data-driven mindset with robust analytical and problem-solving abilities, utilizing key performance indicators to optimize marketing effectiveness.
BA/BS in Marketing, Business, Communications, or related fields.
Beckman Coulter Diagnostics
Teikametrics
TaskHuman
Scriveiner London
H.B. Fuller
