Product Marketing Manager

Vālenz^® Health is the platform to simplify healthcare – the destination for employers, payers, providers and members to reduce costs, improve quality, and elevate the healthcare experience. The Valenz mindset and culture of innovation combine to create a distinctly different approach to an inefficient, uninspired health system. With fully integrated solutions, Valenz engages early and often to execute across the entire patient journey – from care navigation and management to payment integrity, plan performance and provider verification. With a 99% client retention rate, we elevate expectations to a new level of efficiency, effectiveness and transparency where smarter, better, faster healthcare is possible.
 

About This Opportunity:  

As the Product Marketing Manager, you will work closely with the revenue, client services, and product teams to create effective marketing strategies that position our products in the market and resonate with our target audiences. You’ll conduct market research, analyze trends, and provide insights for product positioning while identifying demand generation opportunities. Using your creativity and strategic mindset, you’ll develop sales collateral and support thought leadership content to drive audience interest and revenue. Your contributions will also play a key role in shaping the annual marketing strategy and go-to-market plans. 

Things You’ll Do Here:  

• Work collaboratively with revenue, client services, and product teams to gain a comprehensive understanding of our products and target audiences and ensure alignment. 
• Provide actionable insights to inform product positioning and marketing strategies. 
• Support development of compelling marketing collateral, including one-pagers, product FAQs, case studies, and whitepapers. 
• Create and refine sales presentations to support the revenue team, ensuring they are accurate, detailed, and persuasive. 
• Conduct thorough market research, manage competitive analyses, and share findings with internal teams on a regular basis related to assigned products.  
• Monitor market trends and competitor activities to identify opportunities and threats. 
• Support overall marketing strategy in collaboration with marketing leadership based on the long-term product roadmap, aligned with purpose, vision and values, and shaped by market/industry intelligence. 

Reasonable accommodation may be made to enable individuals with disabilities to perform essential duties. 

What You’ll Bring to the Team: 

• Five (5) or more years of product marketing experience. 
• Strategic thinker with advanced knowledge of ABM and product marketing strategies. 
• Proven ability to analyze and synthesize information and convert it into actionable product marketing plans and business cases. 
• Excellent written and verbal communication skills, with strong copywriting acumen. 
• High levels of organization and attention to detail, meaning the ability to manage multiple priorities with excellent, on time delivery. 
• Strong knowledge of, and comfort working in Microsoft PowerPoint. 
• Ability to work effectively in a collaborative, fast-paced environment. 

A plus if you have: 

• Bachelor’s degree in Marketing, Communications, or related field. 
• Proficiency in Canva, HubSpot, WordPress, and related tools. 
• Experience working for B2B healthcare/health insurance and specifically SaaS companies. 

Where You’ll Work: This is a fully remote position, and we’ll provide all the necessary equipment!  

• Work Environment: You’ll need a quiet workspace that is free from distractions. 
• Technology: Reliable internet connection—if you can use streaming services, you’re good to go! 
• Security: Adherence to company security protocols, including the use of VPNs, secure passwords, and company-approved devices/software. 
• Location: You must be US based, in a location where you can work effectively and comply with company policies such as HIPAA. 

Why You'll Love Working Here

Valenz is proud to be recognized by Inc. 5000 as one of America’s fastest-growing private companies. Our team is committed to delivering on our promise to engage early and often for smarter, better, faster healthcare. With this commitment, you’ll find an engaged culture – one that stands strong, vigorous, and healthy in all we do.

Benefits

• Generously subsidized company-sponsored Medical, Dental, and Vision insurance, with access to services through our own products, Healthcare Blue Book and KISx Card.
• Spending account options: HSA, FSA, and DCFSA
• 401K with company match and immediate vesting
• Flexible working environment
• Generous Paid Time Off to include vacation, sick leave, and paid holidays
• Employee Assistance Program that includes professional counseling, referrals, and additional services
• Paid maternity and paternity leave
• Pet insurance
• Employee discounts on phone plans, car rentals and computers
• Community giveback opportunities, including paid time off for philanthropic endeavors

At Valenz, we celebrate, support, and thrive on inclusion, for the benefit of our associates, our partners, and our products. Valenz is committed to the principle of equal employment opportunity for all associates and to providing associates with a work environment free of discrimination and harassment. All employment decisions at Valenz are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will not tolerate discrimination or harassment based on any of these characteristics.