Social Media & Influencer Lead

We’re looking for a stellar Social Media & Influencer Lead to oversee our global organic social media presence and our influencer marketing. Are you someone who knows how to spread the word about a purpose-led brand, make it loved by millions, and grow an online community? Then this is your opportunity to inspire millions of people to get climate active! 

As part of the Brand team, you’ll head a Social & Influencer team of four: our Social Media Manager, Influencer Marketing Manager, YouTube Lead, and Production Assistant. That means you’ll be responsible for our organic content on social media and the growth of our channels, our community, and our influencer marketing activity. These channels currently include Instagram, TikTok, LinkedIn, YouTube, Facebook, X, and Reddit. Our content revolves around climate, tree planting, nature, sustainability, politics, and more, and we’re lucky to have an engaged community of users. We’re looking for a senior-level person who can support a team and enhance both brand awareness and acquisition. 

Your opportunity to make an impact:

• Direct our social content strategy, working with the Brand and Creative teams to produce organic content for our channels in alignment with marketing goals.

• Coordinate campaigns across the marketing department, working with Local Markets and Paid Growth teams from ideation to completion.

• Manage our influencer marketing strategy and spend together with our Influencer Marketing Manager to support acquisitions.

• Identify key social media trends and opportunities to increase our reach, using data to track and improve performance. 

• Facilitate and share social learnings across the company, aligning with our Product department on user feedback, sentiment, and most requested features.

Your areas of knowledge and expertise:

• You’re a social media expert with a sense of which trends to engage with and not to engage with. Bonus: You are a creator and have scaled your own channel.

• You have experience with vertical video, including quick shooting and editing, and are comfortable being in front of the camera.

• You understand how social media & influencer marketing fit within broader marketing goals and you know your marketing acronyms (CAC, CPM, ROI…).

• You’re a copywriter and editor who can adapt to the tone of each channel and can play with copy based on the brand and cultural trends.

• You have experience overseeing a team with both junior and senior team members and are invested in good processes and collaboration.

• You're a skilled project manager who can manage multiple stakeholders and priorities.

• You are concerned with climate and nature topics. 

• Native-level English; German and French both add value.

Process:

• A call with the recruiter

• Hiring manager call

• A case study discussion

• Team interview

Why Ecosia?

• What if your job made a real difference in the climate crisis? Join Ecosia and help plant millions of trees where people and ecosystems need them most.

• We are a diverse team, committed to equality, equity, and inclusion, with members of various backgrounds: sexual orientations, genders, ages, races, ethnicities, nationalities, physical and mental disabilities, family structures, and religions.

• We offer you the opportunity to balance work with other parts of your life. (Flexible working hours, 30 vacation days/year on a five-day week, designated Focus Times, remote work options) (not applicable to freelance contracts + different labor laws apply in other countries).

• Moving to Berlin for the first time? We welcome everyone and offer relocation support and visa/work permit assistance to new employees and their loved ones coming from abroad and within Germany (applicable for unlimited contracts).

• Our green benefits program, including subsidized public transport cards and bike inspection services, supports your sustainable living choices, varying by location (not applicable to freelance contracts).

• We support your professional growth through monthly learning days, hack days, online and physical libraries, a 2000€ development allowance per year, continuous feedback, etc. (not applicable to freelance contracts).

Q&A

How many people work at Ecosia?

113 (January 2025) - our departments include Engineering (incl. Platform), Product (incl. Design & BI), Marketing, Trees, Operations, and People and Culture.

Where is Ecosia based and what kind of a work set-up do we have?

We are a remote-friendly company with one office in Berlin-Wedding. People come to the office or work from home per their wishes and/or circumstances. Some roles require presence in the office at least from time to time. The Talent Partner will tell you more.