Content Marketer (Graduate School Admissions)

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

We are seeking a creative and data-driven Content Marketer to join our dynamic marketing team. This individual will play a pivotal role in developing and executing content strategies that drive brand awareness, engage audiences, and generate leads. The ideal candidate combines a passion for storytelling with a strong understanding of SEO, analytics, and audience behavior to craft compelling content across multiple platforms. This is a full-time position, that can be worked remotely or in one of our many offices around the globe.

What are the main responsibilities for this role?

• Content Strategy: Develop and implement a content marketing strategy aligned with Crimson Graduate School Admissions goals and target audience.
• Content Creation: Write, edit, and produce high-quality content, including blog posts, articles, white papers, case studies, eBooks, infographics, videos, email newsletters, ad copies, and social media posts.
• Campaign Execution: Collaborate with cross-functional agencies (Design, SEO) and work directly with the Head of Marketing to create and distribute content for marketing campaigns and customer engagement.
• Content Distribution: Manage content publication and promotion across the brand’s website, social media channels, email newsletters, and third-party platforms.
• Performance Analysis: Track and analyze content performance using analytics tools and report on key metrics, providing insights to improve engagement and ROI.
• Audience Research: Understand target audience personas and tailor content to address their needs, interests, and pain points.
• Brand Consistency: Ensure all content aligns with the company’s tone of voice, brand guidelines, and messaging framework.
  

What skills and experience are required?

• Proven experience in content marketing, copywriting, or a similar role.
• Strong writing, editing, and storytelling skills with an eye for detail.
• Proficiency in SEO principles and tools such as Google Analytics, SEMrush, or Ahrefs.
• Familiarity with content management systems (e.g., Webflow) and marketing automation tools (e.g., Adobe Marketo).
• Ability to create visually appealing content using design tools like Canva as well as work with video and design agencies to produce high quality brochures, videos (reels, YouTube videos).
• Strong organizational and project management skills with the ability to meet deadlines in a fast-paced environment.
• A creative thinker with a results-driven mindset and a passion for engaging audiences through content.
  

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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