Lead Social Media and Content

Become a part of our caring community and help us put health first
 

Humana is seeking a dynamic and experienced Communications Lead, Social Media and Content to join our Corporate Communications team. This role is pivotal in supporting Humana's enterprise social channels, driving engagement, and enhancing our brand presence across various platforms. The ideal candidate will have a strong background in social media strategy, analytics/listening, and data-driven content creation, with a proven track record of developing and executing successful campaigns from start to finish.

         

Key Role Functions

• Develop and implement comprehensive social media strategies to support Humana's business objectives and enhance brand visibility

• Manage and oversee content creation, ensuring it aligns with Humana's brand voice and resonates with our target audience

• Utilize social listening tools such as Sprinklr to monitor and analyze social media trends, conversations, and sentiment, providing actionable insights to inform strategy

• Collaborate with cross-functional teams using project management tools like Monday.com to create and execute integrated marketing campaigns that drive engagement and achieve measurable results

• Lead the development and execution of social media campaigns, from concept to completion, demonstrating tangible impact on brand awareness and customer engagement

• Analyze social media performance metrics using platforms like Adobe Analytics and Sprinklr, generating dashboards and reports to track the effectiveness of owned and earned campaigns and making data-driven recommendations for improvement

• Capable of translating insights into actionable strategies that maximize engagement and performance

• Stay up to date with the latest social media trends, tools, and best practices, ensuring Humana remains at the forefront of digital innovation

• Mentor and guide junior team members, fostering a collaborative and creative work environment

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree in marketing, communications, or a related field

• 10+ years of experience in social media management, social media analytics, content creation, or digital marketing

• Proficiency in social listening and measurement tools such as Sprinklr, Meltwater, Talkwalker, etc.

• Proven experience in developing and executing successful social media campaigns with measurable impact

• Strong analytical skills, with the ability to interpret data and experience with social media analytics tools

• Excellent written and verbal communication skills, with the ability to craft compelling content.

• Experience with project management tools like Monday.com

• Ability to work collaboratively in a fast-paced, dynamic environment

• Strong project management skills and attention to detail

Preferred Qualifications

• Experience in a regulated industry is highly preferred, ensuring compliance with industry standards and regulations

• Experience in the healthcare industry or a related field

• Knowledge of SEO and content marketing strategies

• Familiarity with graphic design and video editing tools

Additional Information 

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. 

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$115,200 - $158,400 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 01-31-2025

About us
 

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.