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Head of Marketing - Crypto

Remote:

Full Remote

Experience:

Senior (5-10 years)

Work from:

Romania

Offer summary

Qualifications:

7+ years of marketing experience, 3+ years in leadership role, Experience in blockchain/technology sector, Managed marketing for a crypto brand.

Key responsabilities:

Develop and execute overall marketing strategy
Lead strategic positioning and content creation

Career Renew Small startup https://career-renew.com/

2 - 10 Employees

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Job description

Career Renew is recruiting for one of its clients a Head of Marketing - Crypto - candidates need to be based in the Europe to Australia timezones.

We are looking for an experienced and strategic Head of Marketing to lead our marketing initiatives. This role requires a deep understanding of the blockchain ecosystem, a proven track record in marketing leadership, and the ability to drive brand growth in a competitive landscape.

Role & Responsibilities

Develop and execute our overall marketing strategy, leading go-to-market for new partnerships, products, and ecosystem developments.
Shape and elevate our Protocol's brand identity within the blockchain industry.
Lead strategic positioning and create compelling content and narratives around chain abstraction and placing us as the thought leader.
Design strategies to grow and engage developer and user communities including both digital and real-world activations.
Position leadership and team members for visibility via conferences, podcasts, and media opportunities.
Cultivate relationships with KOLs, Media houses, and other stakeholders both globally and in specific regions to build our presence.
Build and manage a high-performing marketing team to drive results.
Collaborate with product, engineering, and business development teams for cohesive messaging.
Define, monitor, and report key marketing metrics to measure impact and guide decision-making.

Requirements

7+ years of experience in marketing, with at least 3 years in a leadership role within the blockchain or technology sector.

Has lead marketing for a well known crypto brand

Experience on both developer and consumer-focused products

Benefits

We have real scale - our product reaches millions of people in crypto and our users love us
No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.
We are a team of builders- we’re always shipping
Good vibes - we are all team players that only want the best for each other and the company.
Remote Friendly - Enjoy the flexibility of remote work.