Lead Optimization Manager

Job Summary: 

The SDR & Lead Optimization Manager will drive the effectiveness of our lead generation and qualification efforts, ensuring a seamless flow of high-quality leads from marketing to sales. Positioned within the marketing team, this role focuses on leveraging SDRs to maximize lead performance, optimizing lead workflows, and continually improving conversion rates. The ideal candidate has a growth marketing mindset, a data-driven approach, and a passion for creating systems and processes that enhance lead success. 

Key Responsibilities: 

• Lead Management Optimization: Develop and refine lead scoring, routing, and prioritization systems to ensure high-quality leads are effectively handled by SDRs. 
• SDR Performance Enablement: Partner with SDRs to provide clear workflows, scripts, and strategies to improve lead engagement and qualification. Regularly analyze performance to identify areas for improvement. 
• Cross-Functional Collaboration: Work closely with marketing, sales, and operations to align lead generation efforts with broader business goals, ensuring smooth handoffs between marketing and sales teams. 
• Data Analysis and Insights: Monitor key metrics related to lead quality, engagement, and conversion. Use insights to refine lead strategies and inform marketing campaign improvements. 
• Training and Coaching: Develop training materials and coaching sessions for SDRs to improve lead outreach strategies, messaging, and follow-up techniques. 
• Campaign Support: Collaborate with the marketing team to ensure leads generated from campaigns, events, and other initiatives are effectively managed and optimized for success. 
• Process Improvement: Regularly evaluate lead workflows and SDR processes to identify bottlenecks, inefficiencies, and opportunities for optimization. 
• Technology Utilization: Leverage CRM and marketing tools (e.g., Salesforce, HubSpot) to track, analyze, and optimize lead performance while maintaining data accuracy and hygiene. 

Qualifications: 

• Bachelor’s degree in marketing, business, or a related field. 
• 3 years of experience in lead management, demand generation, or SDR enablement, preferably within a marketing team. 
• Strong understanding of CRM and marketing automation platforms (e.g., Salesforce, HubSpot). 
• Analytical mindset with experience in using data to drive decision-making and optimize processes. 
• Proven ability to work cross-functionally and align marketing and sales teams. 
• Excellent communication, coaching, and project management skills. 
• A growth-oriented approach with a focus on continuous improvement and innovation. 

What You’ll Bring to the Team: 

• A strategic mindset to drive improvements in lead performance and SDR effectiveness. 
• Expertise in creating and optimizing workflows that ensure the best outcomes for leads generated by marketing. 
• The ability to coach and enable SDRs to achieve success in their outreach and engagement efforts. 
• A collaborative attitude, ensuring alignment across teams to drive measurable growth outcomes. 

This role is instrumental in ensuring our marketing efforts translate into high-quality opportunities for the sales team, driving measurable growth and business success.