Paid Ads Specialist (ZR_19540_JOB)

This is a remote position.

Client Overview

Be part of an innovative and rapidly growing medical spa franchise that’s redefining beauty and wellness across the United States. With 27 thriving locations and ambitious expansion plans, this dynamic company is seeking talented individuals to drive their digital marketing efforts to new heights. Join a forward-thinking team that values creativity, results, and the power of digital advertising to fuel business growth.

Job Description

We’re looking for a talented and results-driven Paid Ads Specialist to join our client’s cutting-edge marketing team. In this exciting part-time role, you’ll have the opportunity to shape and execute paid advertising strategies that drive customer acquisition and brand awareness for a multi-location medical spa franchise. Working closely with the in-house marketing team, you’ll leverage your expertise in Google and Meta advertising platforms to create, manage, and optimize high-performing campaigns. This position offers the perfect blend of creativity and analytics, allowing you to make a significant impact on the company’s growth while enjoying the flexibility of remote work.

Responsibilities

• Execute and refine paid advertising strategies across Google and Meta platforms, ensuring maximum ROI for all franchise locations
  
• Set up, manage, and continuously optimize paid search, display, and social media ad campaigns to drive targeted traffic and conversions
  
• Craft compelling ad copy and collaborate on creating eye-catching visuals that resonate with the target audience and drive engagement
  
• Implement A/B testing for ads, landing pages, and audience segments to identify top-performing elements and improve campaign effectiveness
  
• Manage advertising budgets efficiently across multiple locations, ensuring optimal allocation and performance
  
• Monitor campaign performance in real-time, making data-driven decisions to maximize results and minimize wasted ad spend
  
• Prepare comprehensive performance reports and actionable insights to guide strategic decision-making
  
• Collaborate closely with the in-house marketing team to align paid advertising efforts with overall marketing goals and initiatives
  
• Stay ahead of the curve on emerging paid advertising trends, new features, and best practices across all relevant platforms
  

Requirements

• Proven experience in managing successful Google Ads and Meta (Facebook/Instagram) advertising campaigns, preferably for multi-location or franchise businesses
  
• In-depth knowledge of paid search, display, and social media advertising principles and best practices
  
• Proficiency in advertising platforms’ tools, analytics, and third-party optimization tools
  
• Strong experience with A/B testing, conversion rate optimization, and landing page design principles
  
• Analytical mindset with the ability to interpret complex data sets and translate them into actionable strategies
  
• Excellent time management and organizational skills, with the ability to juggle multiple campaigns and priorities effectively
  
• Outstanding communication skills to collaborate with team members and clearly articulate campaign performance and recommendations
  
• Self-motivated with the ability to work independently and thrive in a remote work environment
  
• Creativity and out-of-the-box thinking to develop innovative ad concepts that stand out in competitive markets
  
• Experience in the beauty, wellness, or medical industries is a plus but not required
  
• Ability to adapt to the client’s flexible schedule, including some work during off-hours as needed
  

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job