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Lead Specialist, SEO and SEM (Remote)

Remote:

Full Remote

Contract:

Full time

Salary:

77 - 161K yearly

Experience:

Mid-level (2-5 years)

Work from:

Michigan (USA), United States

Offer summary

Qualifications:

Bachelor's degree required, 4 years of work experience required, 2 years in developing SEO and SEM campaigns, Experience with analytics tools.

Key responsabilities:

Drive strategy for paid advertising and SEO campaigns
Collaborate to optimize digital performance and brand visibility

Stryker XLarge http://www.stryker.com

10001 Employees

See all jobs

Job description

Work Flexibility: Remote or Hybrid or Onsite

As the Lead Specialist, SEO and SEM for Stryker’s Medical Division team, you will drive the strategy, management, and execution of all paid advertising and SEO campaigns. In this role, you’ll collaborate across functions to optimize digital performance, enhance brand visibility, and support our global initiatives.

What you will do:

Assess competitive insights and adjusts messaging, strategy and tactics
Develop persuasive, benefit-driven messaging for different customer groups in alignment with their needs
Write and communicate key documents: business reviews, marketing strategies, proposals and recommendations
Create, lead, develop, and execute marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Assist in the development and execution of Commercialization Plans for launches and Annual Marketing Plans
Apply clinical knowledge in combination with technical knowledge to develop unique and enticing assets for sales team
Ability to identify sales needs based on feedback and current landscape
Leverage the different marketing channel strategies and makes strategic channel decisions based upon ROI and tracks the impact
Write and edit publishing materials, scripts or other communication media
Lead with assistance the development of marketing copy or promotional text for specific types of publications
Make oral presentations and write reports needed for own work
Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
Lead cross-divisional collaboration to align on key events/tradeshows. Manage and maintain show calendar and budget. Lead ROI program that includes tracking leads post-show.

Minimum Qualifications (Required):

Bachelor’s degree required
4 years of work experience required

Preferred Qualifications (Strongly desired):

4 years’ work experience in Digital Marketing or other related area
Minimum of 2 years of experience in successfully developing and executing SEO and SEM campaigns
Previous experience with website analytics tools, such as Google Analytics or Adobe Analytics
Previous experience with content management systems such as AEM

$77,200 - $160,800 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

Travel Percentage: 10%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.