Senior Content Marketing Manager

Description

Silverfort is a cyber security company developing a revolutionary identity security platform. Silverfort connects to your entire identity infrastructure to secure it from within. By breaking down the silos and eliminating blind spots, Silverfort is the first to deliver end-to-end identity security. Our unique architecture takes away the complexity of securing identities and extend protection to resources that cannot be protected by any other solution, such as legacy systems, command-line interfaces, service accounts (non-human identities), IT/OT infrastructure, and more. 

Silverfort has been widely recognized as an industry innovator, being named “Best of MFA award” from Expert Insights, Microsoft Security 20/20 partner award, Homeland Security Award for Best Identity Access Management platform for its agentless secure authentication and zero trust platform by Astors. 

As a Senior Content Manager, you will report to the Head of Corporate Marketing and will be instrumental in boosting our brand awareness, thought leadership, and social media efforts. This person is an excellent writer who loves storytelling, copywriting, and has a deep understanding of social media. You will have experience adapting copy to meet a company’s voice & tone, understanding market trends, and building thought leadership campaigns. Your day-to-day job will involve collaborating on and executing content campaigns to reinforce our brand and awareness campaigns. Working closely with our PMM and growth team, you’ll ensure we’re addressing topics with precision and clarity, educating our audience, writing award submissions and speaker abstracts. 

Responsibilities

• Be our everyday brand ambassador. Deeply understand our corporate messaging, positioning and voice & tone. Ensure all content on social media, in a report, or a blog falls within the bounds of our corporate voice. 
• Own our social media program. Build successful campaigns, track engagements, track organic mentions, and report on its success
• Clearly communicate the connection between content recommendations and business goals; provide sound business justification for investment (based on market trends, audience/traffic insights, past campaign data, and past experience) 
• Write awards submissions, speaking & webinar abstracts and press releases to support our PR and thought leadership efforts.  
• Support our content marketing strategy and integrated campaign program with blogs, bylines and social posts 
• Build a close relationship with key executives and advisors; ghostwrite thought leadership content on their behalf.  
• Identify clever news hooks, market trends and ways to incorporate Silverfort’s messages and market position into timely bylines and blogs 
• Eagerly seek data to inform editorial decisions & develop content for editorial calendars  
• Microcopy creation and editing for ads, landing pages and websites. 

Requirements

• Minimum 7 years of experience in B2B marketing - cybersecurity experience a major plus
• Seasoned writer. Proven ability to take complex topics and simplify them. Experience in journalism a major plus 
• Understanding of public relations & influencer marketing and how to build a thought leadership campaign 
• Proven ability to build social media channels, measure their success and optimize 
• Passionate about words and their impact 
• Comfortable working in cross-functional, international teams and interacting with different people daily 
• Comfortable creating, testing, and measuring data-driven content 
• Curious about current and emerging content marketing technology trends and platforms 
• Experience developing content calendars and assets 
• Strong attention to detail 
• Experience with engagement and metrics tools (Google Analytics, Mixpanel) and marketing automation (HubSpot) a plus 
• Most of all – you need to be a nice person.