Influencer Associate, Ambassador

Who are we:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 75,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:
We are seeking a detail-oriented and enthusiastic Influencer Associate, Ambassador to join our growing growth marketing team. This role will report into our Influencer Manager, Ambassador and will support the execution of Caraway’s ambassador and seeding programs. They will handle the day-to-day communications with our ambassador community and equip them with the information needed to effectively promote the Caraway Home brand to their followers. They will collaborate with internal teams and assist in aligning ambassadors with Caraway’s goals, brand values, and mission. They are able to communicate effectively and build strong relationships to elevate the ambassador experience, ensuring that influencers and brand partners feel supported and informed at every turn. 

Who You Are:
As the Influencer Associate, Ambassador, you will play a crucial supporting role in the success of our ambassador and seeding initiatives. You will assist in the smooth execution of campaigns and ensure that our ambassadors have the resources they need to thrive. You’ll help distribute campaign briefs, respond to ambassador inquiries, and ensure timely communication across multiple touchpoints. You have strong organizational skills and your attention to detail will be key in keeping the program running efficiently and supporting the broader team’s efforts.

You are a proactive, resourceful team player who thrives in a collaborative environment. You’re a clear communicator, passionate about community engagement, and comfortable juggling multiple tasks while maintaining a positive, solutions-oriented mindset. Whether it’s helping manage ambassador profiles or assisting with virtual events, you’ll bring your creativity and organizational skills to contribute to the growth and success of our Ambassador Program.

Responsibilities:

Ambassador Program Support

• Maintain and update the ambassador program with weekly campaigns and challenges.
• Address ambassador questions/concerns, escalating issues to the appropriate teams when necessary.
• Distribute campaign briefs, product details, and creative assets to ambassadors, ensuring timely and accurate communication.
• Manage and update ambassador FAQs, resources, and documentation to reflect program updates.

• Review incoming ambassador applications, screening for alignment with program goals and brand fit.

• Coordinate and schedule ambassador events such as virtual meetings, product launches, or community-building activities.
• Update profiles of ambassadors in our program to ensure all have accurate, robust data present

Seeding Program Support

• Send personalized outreach to prospective seeding partners
• Place product orders for seeding partners and ensure on time delivery
• Monitor social media for new content and make sure any posts or mentions that aren’t already tracked are captured and added to our social listening tool.

Knowledge, skills, and abilities:

• 1+ year of experience in marketing, influencer management, or community engagement in a full-time role or internship 
• Excellent written and verbal communication skills, with the ability to effectively partner with influencers
• Strong organizational and project management skills, with the ability to handle multiple campaigns simultaneously + independently
• Proactive and resourceful mindset, ability to find creative solutions that align with business objectives
• Team player who collaborates effectively with other departments where necessary to cross-promote influencer content. 
• You have a can-do attitude, enjoy wearing many hats, and are eager to jump in and problem-solve when needed.
• Data-driven mindset with experience managing spreadsheets, surveys, or CRM tools. Bonus: Experience with Looker and Roster

The anticipated base salary range for this role ​is $60,000 - $70,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Caraway Life:
Caraway is an exciting, fully remote digitally native company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: 

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO 
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status