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Field Marketing Manager

Remote:

Full Remote

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

5+ years in campaign management, Bachelor’s degree required, Proficiency in HubSpot and Salesforce, Strong communication and project management skills.

Key responsabilities:

Develop and execute marketing campaigns
Manage event planning and logistics

Iron Bow Technologies SME https://www.ironbow.com/

501 - 1000 Employees

See all jobs

Job description

Iron Bow Technologies is for people who believe trust is paramount, transformation is embraced, and the future is here, because "What we do matters!"

We are a next generation solutions provider, delivering mission success across government, healthcare, and commercial industries. Iron Bow relies on our passionate people, long standing partnerships, and strategic thinking to solve your most critical challenges.

Whether we team with clients, colleagues, or partners, we put each other first. It’s The Iron Bow Way.

THE HIGH LEVEL

The Field Marketing Manager will act as a critical bridge between sales and marketing, delivering valuable insights about Iron Bow’s solutions to customers and prospects. This role will be responsible for creating and nurturing relationships through consistent communication and the strategic development of demand generation activities to help drive sales. The Field Marketing Manager will collaborate closely with customer-facing teams, partner alliances, key stakeholders, and sales to execute marketing campaigns, industry events, and sales enablement activities while achieving set KPIs.

DOES THIS SOUND LIKE YOU?

Strong Organizational Skills
Excellent Communication
Ability to Adapt

WHAT YOU’LL BE DOING

Campaign Strategy & Execution

Align with sales, CSO, and CTO to develop strategic multi-channel demand generation or brand awareness campaigns with tailored messaging to engage the target audience
Develop, test, and implement marketing campaigns, tracking and reporting the performance of each tactic across weekly, monthly, quarterly, and annual metrics
Manage campaign logistics, including budget alignment, cross-functional coordination, marketing materials, and conversion throughout sales/marketing funnel from HubSpot to Salesforce
Conduct A/B testing of content to optimize user engagement and conversion rates

Strategic Events Management

Identify and prioritize key tradeshows and conferences to showcase core solutions with partners
Plan and execute tailored event experiences to strengthen customer relationships, including budgeting, partner collaboration, logistics, and promotional efforts
Develop comprehensive event plans outlining objectives, marketing strategies, schedules, sponsorships, and sales and partner participation, while managing post-event follow-ups and lead nurturing with sales
Travel to and provide on-site leadership at major tradeshows and events

Partner & Marketing Development Funds (MDF) Management

Collaborate with partners to increase marketplace credibility among customers
Build and execute marketing strategies to drive brand awareness, lead generation, and sales pipeline through external partnerships
Pitch to partners for Marketing Development Funds (MDF) to support co-branded initiatives and campaigns, oversee budget allocation, and submit cost documentation in partner portals

Collaboration with Marketing, Sales & Key Stakeholders

Collaborate cross-functionally to plan, develop and coordinate all marketing deliverables for business unit
Serve as the primary liaison between sales and marketing to align campaigns and initiatives
Provide end-to-end support for sales, including channel recommendations, enablement materials, and campaign deliverables
Work with sales and business development teams to understand prospect needs, prioritize effective strategies, and ensure timely lead follow-up through the sales/marketing funnel

Budget Management

Track and report on marketing expenses related to lead procurement, MQL, SAL and SQL conversions to deliver full ROI reporting
Oversee business unit marketing budget, aligning with finance and business unit leader on all activity spend

WHAT YOU BRING TO THE TABLE

Proficiency in marketing automation tools and processes; experience with HubSpot and Salesforce is preferred
Strong ability to communicate brand messaging effectively across multiple channels
Exceptional written and verbal communication skills
Excellent project management skills, with the ability to prioritize competing demands
5+ years of experience in campaign management and event marketing
Bachelor’s degree from an accredited university

TRAVEL REQUIREMENTS

Ability to travel up to 25%

WHY YOU’LL LOVE IT

Drive impact by developing and executing campaigns and events that directly contribute to sales growth and brand visibility
Build professional relationships across internal and external teams
Be part of a creative, innovative, and dynamic Marketing Squad!

#LI-TM1 #LI-Remote

OUR EQUAL OPPORTUNITY EMPLOYER COMMITMENT

Iron Bow Technologies is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Iron Bow are based on relevant business considerations, such as operational needs, job requirements and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity and/or gender expression, pregnancy, national origin, age, disability, status as a protected veteran or any other characteristic prohibited by law. Iron Bow will not tolerate discrimination or harassment based on any of these characteristics.