Senior Manager, Data, Analytics & Insights

TITLE Senior Manager, Data, Analytics & Insights 
DEPARTMENT DAI 
DIVISION NP Digital 
LOCATION Remote – US  

ABOUT OUR COMPANY  

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025! 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.  

ABOUT THE OPPORTUNITY  

The Senior Manager, Data, Analytics & Insights leads by example, provides thought leadership, and conveys the value of data through robust, proven data practices and methods.   

To be successful, the Senior Manager, Data, Analytics & Insights must collaborate with marketing professionals across the agency and client stakeholders with a focus on increasing the effectiveness and efficiency of performance marketing campaigns across all channels.   

The successful candidate for this role approaches data from a holistic, multi-faceted, user perspective balancing detail and depth with strategy and business outcomes. The successful candidate understands how marketing data flows through various platforms (from ad platforms, ad servers, web analytics to CRMs) that each provide multiple views of performance that they must integrate.   

Based on this expertise, the successful candidate can directly demonstrate what data to use, its distinct value, and how to make strategic data-driven decisions for different stakeholders. 

To be considered, candidates must currently reside and be eligible to work in the United States.  

ABOUT THE RESPONSIBILITIES  

Report directly into the Senior Director, Data, Analytics & Insights to lead and orchestrate marketing data initiatives (across channels, products, and business divisions) as part of NP Digital’s Data, Analytics and Insights team  

• Consult with clients, managers and strategists across CRO, SEO, Content, Paid Media and other marketing experts for how best to use data and communicate insights 
• Own and execute discovery, measurement strategy, roadmap, and gap analyses for ongoing data projects and engagements that support analysis and insights finding 
• Project management and planning to ensure observable progress and milestones are reached and regularly communicated 
• contextual interviews (or related user-experience research methods) to drive alignment and facilitate clear requirements as well as to re-engage clients and stakeholders 
• New development of measurement frameworks, taxonomies, data dictionaries, and specifications for emerging use cases  
• Maintenance for updating current measurement strategy, frameworks, taxonomies and roadmap to ensure transparency into the current state of data (its quality, availability, purpose, value) and next steps for their development 
• Monitoring how our data and associated deliverables (dashboards, reports) is used by team members, stakeholders, and clients to inform ongoing improvements 
• Synthesize findings and present insights to executive stakeholders so that they quickly understand the state of their cross-channel marketing across programs, products, and objectives
• Integrate marketing analytics data, business context, campaign efforts and targets to set expectations and evaluate performance in meaningful terms to the business not just specialists 
• Leverage our data technology stack and dashboards to efficiently arrive at insights, address data issues/gaps, and find opportunities 
• Identify data opportunities and gaps in data maturity, processes, and tools that can improve effectivity and efficiency 
• Mentor and train the agency and clients on how we use, classify, enrich, analyze, and interpret different datasets through our analytics deliverables

ABOUT YOU 

• You understand that data projects are an ongoing aspect of engaging with clients and addressing their business needs: you seek to deliver value not just execute on deliverables. 
• As a strategist, you balance priorities that account for both immediate and long-term needs while keeping the holistic perspective in mind 
• As an analyst grounded in the digital marketing and analytics, you understand how to analyze and interpret data given variability in attribution, data collection and seasonality to find meaningful, broader patterns beyond silos 
• Although not a developer or data scientist, you can work with data efficiently and execute workflows that require diving into the details, handling complex data, and consistently reproducing results

ABOUT YOUR BACKGROUND 

• Minimum 6 years in marketing analytics roles; at least one year with management responsibilities involving direct reports
• Experience leading data projects involving cross-functional teams collaborating with marketers, business stakeholders, vendors, and engineers
• Business writing skills and visual communication to be able to report insights to business stakeholders fitting different mediums: written reports with references, slides, and customized charts
• Technical writing skills to be able to clearly specify logic used for consolidating and classifying data
• Hands-on expertise with ad platforms (broadly from Google Ads, Microsoft Ads, Meta Ads, Reddit with required experience in Campaign Manager 360) and digital analytics (Google Analytics or similar)
• Proficiency in a dashboarding platform such as Looker Studio, Power BI or Tableau
• Familiarity with data standards platforms such as Claravine
• Familiarity with ETL platforms such as Funnel.io, Improvado, Domo, Alteryx or comparable tools
• Education, training or real-life experience in foundational statistics, specifically exploratory data analysis, descriptive statistics and data mining with fluency in time-series data
• Referenceable examples of analytics/data science deliverables you’ve contributed to
• Bachelor’s Degree

ABOUT YOUR GROWTH 

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

• Data, Analytics, Insights Specialist (typically 0-2 years)
• Data, Analytics, Insights Strategist (typically 2-4 years)
• Data, Analytics, Insights Senior Strategist (typically 4-6 years)
• Manager, DAI (typically 5-7 years)
• Sr. Manager, DAI (typically 7+ years)
• Associate Director, DAI (typically 9+ years)
• Director, DAI (typically 11+ years)
• Senior Director, DAI (typically 13+ years)
• VP, DAI (typically 15+ years)

ABOUT OUR BENEFITS  

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:  

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available 
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA 
• Vision and dental coverage 
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members 
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance 
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION 

• Base Salary: USD $115,000.00 to $135,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun  
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.