Director- Marketing for Life science/Healthcare

Job Summary

Join an energetic and hard-working team that is helping to further Cognizants market position in the life sciences industry. In this position you will take the lead on developing Life Sciences marketing content and lead generation programs for R and D commercial sales and marketing and pharmacovigilance solutions and manage the team member who is responsible for partner and enterprise marketing activities. This India-based role reports to the head of Health Sciences Marketing US-based

Responsibilities

Strategic Planning & Support

Helps lead the development of annual Life Sciences marketing plans

Takes the lead on collaborating with key life sciences business leaders/subject matter experts to identify key priorities for marketing

Lead the development of marketing programs and content to support business priorities

Develops messaging and materials to support key life sciences offerings

Content & Campaigns

Lead and execute Life Sciences marketing programs that support our RD commercial sales and marketing and pharmacovigilance solutions including digital advertising and account-based marketing programs

Manage an India-based team member who will manage partner and enterprise marketing programs and materials

Support the head of health sciences marketing other life sciences marketing programs as required

Collaborate with business leaders-SMEs to develop content to support marketing content including solution brochures white papers/research blogs videos website updates social media and presentations

Manage the life sciences section of Cognizant.com including establishing a regular cadence for updates

Identify and implement key SEO terms into marketing content

Ensure campaigns and content are amplified internally and externally

Ensure leads generated from marketing programs are managed and distributed to sales teams

Events

Take the lead on managing key life sciences events working with a US-based events associate to execute events primarily in North America

Ensure that Cognizant products and services are represented and marketed appropriately at Cognizant-sponsored and industry events conferences tradeshows and experiential events

Measurement & Reporting

Monitor and report marketing program KPIs including tactics and leads generated

Develop regular marketing status reports including campaign content and web performance for presentation to senior business unit and marketing management