Digital Marketing Channel Manager

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

Position Overview:
We are seeking a Digital Marketing Channel Manager to join our high-performing Search Engine Marketing (SEM) team. This role will be pivotal in growing our social program, with a strong focus on increasing Facebook activity as well as establishing and expanding our presence to Reddit & YouTube as a top priority. The ideal candidate will have significant experience in social media strategy and execution and a desire to gain exposure to SEO and PPC channels. This position offers a unique opportunity for a skilled and autonomous professional to develop deeper expertise in digital marketing while directly impacting the success of our SEM and social initiatives.

Core Mission:
Grow revenue from social media platforms, to $100k+/brand, for 1 brand.

Key Responsibilities:
Social Media Strategy and Growth:

• Lead the expansion of our social media program, with Reddit and YouTube as the primary focus.
• Develop and execute strategies to grow channel engagement, drive traffic, and support brand visibility.
• Collaborate with team leads to align social content with SEO and PPC strategies.

Content Planning and Execution:

• Build and maintain content calendars to ensure a consistent posting schedule.
• Work with cross-functional teams to create, source, and manage high-quality social content.
• Develop and maintain processes for content creation, posting, and engagement.

Data Analysis and Reporting:

• Track and report on social media performance, providing actionable insights to guide strategy.
• Analyze and interpret cross-channel data to identify growth opportunities.

Collaboration and Learning:

• Work closely with the SEM team, including team leads and managers, to integrate social strategies with broader SEM initiatives.
• Demonstrate a proactive approach to learning new skills and expanding knowledge across SEO and PPC.

SEO and PPC Support:

• Assist in campaign setup and execution for SEO and PPC channels as part of professional development.
• Gain experience analyzing data and drawing actionable insights to support channel growth.
• Collaborate with channel leads and managers to optimize campaigns and maximize ROI.