Senior Manager, Event Strategy

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

Confluent is seeking a dynamic Sr. Manager of Growth & Event Strategy to lead our global demand generation events strategy. This role provides an outstanding opportunity to create a significant impact within a fast-growing business. You will drive the strategic events demand generation process, aligning with internal stakeholders to enhance attendance and achieve event goals.

What You Will Do:

• Audience Acquisition Strategy:
  • Identify target audiences and develop segmentation strategies based on attendee personas.
  • Create and implement audience acquisition campaigns to promote and drive event attendance.
  • Collaborate with the cross-functional teams to map out tasks and set expectations for audience engagement.
• Promotional Positioning & Messaging:
  • Oversee the creation of promotional content for various channels (email, social media, paid media, etc).
  • Develop clear value propositions and messaging that effectively communicate the benefits of our events.
  • Ensure all promotional materials align with brand standards by collaborating with internal creative teams.
• Sales Enablement:
  • Collaborate with Sales Enablement leads to equip internal teams with effective tools and information to promote event attendance.
  • Develop enablement assets sales teams to facilitate lead follow-up post-event.
• Performance Measurement:
  • Analyze event performance metrics, including MQLs (Marketing Qualified Leads), pipeline contributions, attendance rates, and engagement.
  • Collaborate with the analytics team to assess the effectiveness of event campaigns and identify areas for improvement.
  • Prepare and present reports on campaign outcomes to inform future event strategies and adjustments.

What You Will Bring:

• Bachelor’s degree in Marketing, Business, or a related field.
• 6-8+ years in events marketing, with a strong record in planning and executing impactful demand generation strategies for first party events (self hosted) 
• Strong analytical abilities and a datadriven mindset to inform strategy.
• Proven experience managing crossfunctional collaboration and leading teams.
• Excellent communication and interpersonal skills to foster partnerships.
• Knowledge of Marketo, Tableau and Salesforce is essential.

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $159,500 - $187,380 and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE.

Click HERE to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.
#LI-Remote