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Manager - National Direct Marketing

Remote:

Full Remote

Salary:

65 - 81K yearly

Experience:

Senior (5-10 years)

Work from:

Canada

Offer summary

Qualifications:

Bachelor’s degree in marketing or related field, Minimum of 5 years in direct marketing, Superior analytical and communication skills, Knowledge of Blackbaud CRM is an asset.

Key responsabilities:

Manage the Marketing Coordinator for direct mail programs
Lead control and testing strategies for campaigns
Ensure fundraising goals are met on time and budget
Manage external vendors and campaign development

Canadian Red Cross Non-profit Organization - Charity XLarge https://www.redcross.ca/

10001 Employees

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Job description

Title : Manager - National Direct Marketing

Employee Working Location : Remote (Canada)

Employment Status : Temporary Full-time (16 Months)

Salary Band : $64,870 - $81,087 / year

The Canadian Red Cross (CRC) – an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada’s Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.

In this role, you will :

Effectively manage the Marketing Coordinator dedicated to the Core annual direct mail programs.
In collaboration with the Senior Manager, lead the Core control and testing strategies for the direct mail program.
Ensure organizational fundraising goals are met by ensuring campaigns deploy according to set timelines and budget.
In collaboration with the agency, manage campaign development, including review and approval of the of the project brief, supply of relevant content and feedback at all stages of production.
Review and approve artwork and live laser samples in a timely manner to confirm data appears correctly in relation to established segments, test files, etc.
Manage external vendor(s) including production management and ongoing vendor performance management, escalating when appropriate.
Manage the data for campaigns with internal staff and agencies, ensuring accurate and timely delivery.
Work closely with Business Operations staff to ensure that direct mail needs are met in terms of proper tracking and coding for campaigns as well as accuracy of entry.
Ensure the Senior Manager is aware of any risks to the mail schedule and/or program quality.
Actively look for opportunities to engage direct mail donors in other ways, working with internal colleagues on any integrated touchpoints as required.
Work with colleagues to inform strategies to convert direct mail donors to monthly giving.
Facilitate any work required to execute emergency appeals.
Manage the digital integration of key direct mail campaigns.
Monitor and analyze direct mail program results based on Society Key Performance Indicators to inform strategic decisions regarding the mail program.

What we are looking for :

Bachelor’s degree in a relevant discipline from a recognized academic institution, preferably in marketing, communications, fund development or equivalent combination of experience and education.
Minimum of 5 years of progressive, relevant experience in direct marketing.
Superior analytical skills and the ability to interpret complex information and to communicate it to a variety of audiences.
Demonstrated track record of providing strategic direction in the development and implementation of direct mail marketing campaigns designed to achieve growth and net objectives.
Superior knowledge of direct mail donor relation principles and data segmentation techniques.
Knowledge of Blackbaud CRM an asset.
Ability to effectively develop strong cross-functional partnerships, evidenced by a track record of teamwork and relationship building.
Excellent management and team building skills with demonstrated supervision and leadership qualities, superior interpersonal and public relations skills, tact and diplomacy.
Demonstrated project management with excellent organizational, planning and hands-on implementation and strong presentation skills.
The ability to manage effectively in a changing environment with multiple conflicting demands.
Fluency in English is required, French is an asset.

Working Conditions :

As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.
Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).

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