Brand Marketing Senior Manager

​​About LegalZoom

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.

Where we work

In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

This position is 100% remote and is not required to come into the office.

Overview

The Brand Marketing Senior Manager will be responsible for all aspects of both in-house and agency-executed Brand campaigns. You will be responsible for planning and executing across both traditional and digital channels, as well as partnerships. As an individual contributor, you will be responsible for developing and implementing media strategy, creative briefs, and a testing calendar using data-based insights that drive awareness, consideration, qualified traffic, and ultimately, measurable business impact. You will also work cross-functionally, owning all aspects of your campaigns (including budget management, martech implementation, reporting insights, and QA) and serve as a subject matter expert for Brand.

You will

• Build and execute comprehensive Brand campaigns across all relevant channels (e.g. linear, programmatic, paid social, OOH, partnerships, etc), with accountability for driving awareness, consideration, and relevant brand success metrics
  • This will be a combination of in-house executions and agency-led campaigns
• Own the brand measurement framework, ensuring successful measurement through various solutions (e.g. tags, brand lift studies, MMM/MTA) to build a clear view of performance and understand Brand marketing’s overall impact on customer growth and revenue
• Identify brand marketing opportunities, maintaining an ongoing test & learn roadmap across various categories (e.g. audience, creatives, partner)
• Ensure brand consistency and campaigns alignment with overall marketing objectives
• Build, monitor, and report on all relevant KPIs (e.g. lift, sessions, engagement, reach, downstream site actions and revenue) utilizing data to uncover actionable insights and strategic recommendations
• Drive initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams), proactively leveraging peers and partners to help solve complex problems
• Proactively and independently drive both day-to-day required deliverables as well as more complex projects, communicating proactively with stakeholders to meet deadlines
• Stay up to date with industry trends and best practices across all marketing channels
• Other duties as assigned
• Occasional travel may be required as needed

You have

●        7+ years of experience in Brand Marketing (including both traditional and digital channels, as well as partnerships)

●        Subject matter expertise; strong understanding of cross-channel brand execution and strategy, brand creatives, media and advertising landscape, and measurement

●        Experience managing performance marketing campaigns a plus

●        Understanding of multi-channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions strongly preferred

●        Experience driving the of technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required

●        Experience people managing preferred

●        Critical to success: bias for action, excellent analytical and problem-solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills

●        Remote employees should confirm that they internet service available has adequate bandwidth to support all work processes

LegalZoom is a remote-first company and the national range for this role is $104,600 - $135,650. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

●  Medical, Dental, Vision Insurance

●  401k, With Matching Contributions

●  Paid Time Off

●  Health Savings Account (HSA)

●  Flexible Spending Account (FSA)

●  Short-Term/Long-Term Disability Insurance

●  Plus other wellness benefits to include:

○  Fertility

○  Mental Health

○  One Medical

○  Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.