Field Sales Lead

About Addi

We are a technology company working to transform credit and banking in Latin America starting with point of sale finance. We aim to build fair, simple and affordable financial services that empower our clients, treating them with dignity, and building financial freedom. We launched in February 2019 and have already served millions of clients and disbursed millions of dollars.

We operate as a full stack startup. We have built our core systems and processes from scratch, and we believe our technology and analytics platform will drive our progress into the years to come. We come at this with deep experience building and growing technology teams and financial products. As important as what we do is how we do it. We are a conscious company and are deeply committed to working and living our five core values - A company of owners inspiring colleagues, we pull rabbits out of hats, we care and we trust, act with integrity, win today every day, and scale exponentially.

We are backed by Andreessen Horowitz, Monashees, Village Global, and an outstanding team of individual angels, including Kevin Ryan, Josh Abramowitz, and Scott Weiss.

Mission

Drive the strategic direction and execution of the Field Sales channel, ensuring the achievement of ambitious targets in GMV, new originations, and new merchant sign-ups. Over the next 12 months, this role will oversee the performance of Field Sales Supervisors, optimize processes, and ensure alignment with organizational goals.

What you will do:

1. Achieved significant growth in GMV through the Field Sales channel by the end of 2025.

2. Maintained a strong originating rate for newly signed merchants across all regions.

3. Optimized acquisition costs and ensured the channel payback was achieved in a short timeframe.

4. Implemented and standardized a performance management system for Field Sales Supervisors within the planned timeline.

5. Built both hunting and farming teams across the country, focusing on expanding field sales teams in second-tier cities.

6. Delivered a substantial number of new signed merchants and originations by 2025

Requirements:

• Proven track record of leading high-performing sales teams:

  • At least 4 years in a leadership role, with experience leading teams of 50+ members

  • Review past team performance metrics, analyze feedback from direct reports, or validate through professional references.

  • Experience scaling teams, with the ability to define and implement structured management processes.

  • Nice to have: Experience in hunting/farming

• Strong strategic planning and analytical skills:

  • Request specific examples of implemented strategies that led to measurable business results, such as revenue growth or market expansion.

  • Demonstrated success in driving GMV growth and consistently overachieving 100% of sales targets

• Deep understanding of sales processes, CRM tools, and key performance metrics:

  • Practical experience with CRM tools, and evaluate the ability to leverage sales metrics for decision-making. Certifications in CRM is a plus

• Sales Target Achievement:

  • Validate historical data on achieved sales targets, including year-over-year improvements or benchmark.

• Communication Skills:

  • Assess through role-play scenarios, past examples of conflict resolution, or presentations conducted in prior roles.

• Nice-to-haves:

  • Background in fintech or financial services.

  • Experience implementing large-scale training or performance improvement initiatives.

  • Bilingual proficiency in English and Spanish. (Not excluding)

Benefits:

• Work on a problem that matters and help change customers’ lives.

• Build a lasting company from the very beginning, helping define every aspect of it.

• Massive market opportunity ahead of us; we are growing faster than pretty much any other fintech lender was at our stage.

• Work alongside a great and diverse team that cares about what we are doing and how we are doing it.

• Generous compensation, including equity, 100% health insurance (and 100% for dependents), learning budget, Selia sessions.

How The Hiring Process Looks Like

• Meet with our recruiter for a 30-minute video chat. We will get to know you better, understand what you’re looking for, and answer any questions you might have about ADDI.

• Meet with the Hiring Manager for a 45-minute session, we will asko you question about your problem-solving approach and technical expertise in scaling field sales operations. You will be able to ask any questions about your responsibilities, our culture and how we work at ADDI.

• Meet with the Revenue Manager and CRO for a 45-minute session focused on your cross-functional collaboration skills, analytical and strategic thinking, and your approach to overcoming potential challenges.

• Complete your Business Case and present it to our SMB's leadership team.

• Meet with one of our founders for a 30-minute chat to talk about the vision of the company, what we are building and how you will contribute to our product.