Head of Marketing - DoneDeal

What’s the Opportunity

At DoneDeal.ie, we help over 900,000 car buyers every month find their perfect car – connecting them with the widest selection of vehicles from trusted dealerships and private sellers across Ireland. In addition to being Ireland’s No. 1 Cars & Motor marketplace, DoneDeal also operates as the clear leader in generalist and farming buy-and-sell marketplaces, making DoneDeal the trusted destination for millions nationwide.

We are searching for a Head of Marketing to take DoneDeal to the next level. In this pivotal role, you will have the opportunity to elevate one of Ireland’s most iconic brands, strengthen our leadership position in the motor industry, and drive strategic growth in a dynamic, competitive market. Your goal in this role will be to extend DoneDeal’s position as Ireland’s largest Cars & Motor Marketplace from both a demand and supply perspective.

Key Responsibilities

1.Develop DoneDeal’s Marketing Strategy

• Collaborate with the executive team to define DoneDeal’s marketing Vision and Strategy

• Conduct thorough market, competitor and consumer research to identify opportunities for differentiation and growth

• Establish 1-5 year marketing objectives and actionable plans to achieve targets for user acquisition, engagement, and monetisation

• Build a strong understanding of both private and business customer needs to create tailored messaging and campaigns

2. Build the DoneDeal Brand

• Refine DoneDeal’s tone of voice to strengthen our leadership as Ireland’s No. 1 thought leader when it comes to buying your next car

• Grow brand Top of Mind awareness and ensure consistent and compelling storytelling across all marketing channels

• Refine brand architecture and develop clear, user-centric brand guidelines

• Oversee the creation of compelling and engaging marketing collateral for campaigns

3. Execute with Excellence 

• Lead the marketing team to bring DoneDeal’s end-to-end strategy to life through brand campaigns, content marketing, sponsorship, PR and thought leadership

• Partner with the product team to ensure brand and user experience consistency 

• Manage the marketing budget effectively to maximise ROI and optimise resource allocation.

4. User Acquisition and Retention

• Execute targeted performance marketing campaigns to ensure DoneDeal remains the No. 1 choice for car buyers and sellers nationwide

• Collaborate with the Growth Marketing Manager and Product team to create and optimise conversion funnels, user onboarding, and retention

5. Dealer Marketing (B2B)

• Position DoneDeal as the most cost-effective marketing channel for Ireland’s Motor Dealer Network, driving leads to premium car dealerships

• Craft compelling messaging that articulates DoneDeal’s unique value proposition to dealerships and professional sellers

6. Data Analysis and Performance Measurement

• Use analytics tools to understand current and potential consumers, monitor and improve marketing performance

• Provide regular insights and reporting to the executive team to identify opportunities for optimisation and growth

• Drive a data-driven culture within the organisation, ensuring decisions are backed by insights

7. People Leadership and Team Development

• Inspire, lead, and mentor a team of experienced marketing professionals, fostering a collaborative and innovative work environment

• Set clear performance goals and provide ongoing feedback, coaching, and professional development opportunities

• Recruit and onboard new talent to build a diverse, high-performing team aligned with DoneDeal’s growth ambitions

• Work closely with cross-functional teams, including product, commercial, sales, and operations, to align marketing efforts with DoneDeal’s strategic objectives