Partner Marketing and Enablement Manager

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience.  Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for leading brands like Abercrombie, Nuts.com, Skims, Turo, Priceline and Sweetgreen.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $200M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels.  In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M in capital, ensuring Kustomer’s growth and success for many years to come. 

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are dedicated to enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. Kustomer has a strong NYC presence and is also a remote friendly company, with Krew members located throughout the US. We believe in togetherness to help foster strong relationships, collaboration and communication, and our Krew gets together for Kamp Kustomer each year.

About the Role
As the Partner Marketing and Enablement Manager at Kustomer, you will be a key player in launching, driving GTM activities, and enabling our partners to sell and support our solutions effectively. You’ll create and implement comprehensive marketing and enablement programs that equip partners with the knowledge, tools, and resources needed to drive growth and ensure mutual success. This role focuses on empowering our partners through training, strategic alignment, and continuous support.  While also leading our GTM launches with our Partners helping to drive pipeline for Kustomer through these initiatives.

Responsibilities

• Develop and execute a partner enablement strategy that enhances partner performance and drives measurable revenue growth.

• Design and deliver training programs that educate partners on product features, positioning, and best practices for selling and supporting Kustomer’s solutions.

• Create and manage enablement content, such as playbooks, sales collateral, and competitive analysis, to ensure partners have the tools they need to succeed.

• Collaborate with sales, marketing, and product teams to ensure alignment and maximize the impact of partner enablement initiatives.

• Organize regular webinars, workshops, and certification programs to keep partners up-to-date on new features, industry trends, and best practices.

• Build strong relationships with partners, serving as their trusted advisor for sales enablement and strategic marketing support.

• Support new integration partner launches leading the launch timeline and initiatives ensuring marketing and partner deadlines are met.

• Manage and execute in-person partner events alongside Partner Managers.

• Work closely with the partner leader and partner managers to ensure that enablement and GTM initiatives are aligned with overall partner strategy.

• Stay current on industry trends, competitive offerings, and the needs of our partners to continuously improve enablement efforts.

Qualifications

• 5+ years of experience in partner enablement, channel management, or a related role, preferably in a SaaS environment.

• Strong understanding of partner ecosystems and how to drive revenue through indirect sales channels.

• Proven experience in creating and delivering impactful training and enablement programs.

• Experience launching new technology partnerships in market.

• Excellent communication, presentation, and relationship-building skills.

• Ability to work cross-functionally with sales, marketing, and product teams.

• Strong analytical skills with the ability to use data to drive decisions and improvements.

• A self-starter with a proactive approach to problem-solving and a high level of attention to detail.

• Willingness to travel up to 20% for partner meetings and events.

HIPAA Compliance

All roles at Kustomer may involve handling sensitive personal data.

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Disclaimer: Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.