***This is a remote position, but we are currently only able to hire within the U.S. Denver candidates preferred.***
Location3 is looking for a SEO Strategist to fully support the SEO team with training, mentorship, analyses, insights, recommendations and execution of SEO tactics for our clients. This position is able to gauge the goals that are necessary for the success of the owned/earned campaigns for our clients. The right person will be highly organized, possess exceptional attention to detail and have outstanding interpersonal skills. This is a role that heavily interacts with all SEO clients as well as works closely with the SEO team members and Strategy Directors to ensure that the goals of our clients are being met.
In
addition, the right candidate will embody our company values of being:
- WE LOVE
NEW IDEAS - Curiosity is in our DNA
- WE ARE IN
IT TOGETHER - Be a person people count on
- WE ARE
PROBLEM SOLVERS - Thinking critically to bring solutions to the table
- WE DO THE
RIGHT THING - Make choices everyone can stand behind
Location3
is committed to creating a diverse and inclusive company culture, and our team
does not discriminate against candidates and employees because of their
disability, sex, race, gender identity, sexual orientation, religion, national
origin, age, veteran status, or any other protected status under law.
Additionally, Location3 is committed to diverse and equitable hiring practices.
If you are a candidate who identifies as diverse and would like to
self-identify, please let us know. Providing this information is completely
voluntary.
Expected
Salary - $80,000 to $100,000 annually depending on experience
Responsibilities
- Work with SEO team members to deliver on SEO vision, strategy and execution (includes, but is not limited to, monthly and quarterly reporting and SEO Strategy Roadmaps)
- Guide and review all SEO audits and strategic recommendations for clients with support and execution from SEO team members
- Identify and prioritize ongoing SEO opportunities that will drive organic KPIs (key performance indicators)
- Maintain advanced SEO knowledge of latest algorithm updates, market developments and significant changes including the sharing and documentation of Agency POV and next steps
- Lead and push agency in innovation and next steps for SEO growth and success, including the ability to autonomously vet and recommend tools, innovate and automate
- Expert knowledge of all standard SEO tools including: SEMRUSH, Ahrefs, Screaming Frog, Screaming Frog Log File Analyser, Moz, Spyfu, Keyword Planner, Google Search Console, Bing Webmaster Tools, and familiarity with supplemental tools such as Conductor and Brightedge, Searchmetrics, Deepcrawl, SimilarWeb, Majestic SEO etc.
- Advanced understanding of Google Analytics including data discovery and troubleshooting (Adobe Omniture is a plus but not required)
- Exceptional organization and presentation skills
- Ability to explain complicated technical SEO concepts and value of SEO in a way that clients and account teams can easily understand as well as be able to troubleshoot and guide complex processes and issues alongside developers for implementation and fixes
- Proven history and success in SEO with sites that have multiple location pages and a need to rank with geo-modified local searches/ local organic success needs
- Experience in technical recommendations and strategies for site builds, migration and site merges
- Offsite SEO knowledge for improvement in areas such as backlinks, social media platforms, YouTube, apps, amp pages and PWA's
- Proactively identify and scale training process and documentation opportunities
- Train new hires and interns on basic and/or advanced SEO skills
- Manage and provide training for team members
- Provide insights and analysis for new business development initiatives
Conversion Rate Optimization (CRO) responsibilities:
- Evaluate the performance of websites and landing pages to identify areas for improvement
- Understand customer behavior and preferences through market research
- Create and monitor A/B tests and other conversion strategies to determine the effectiveness of changes. Experience with Microsoft Clarity is a plus
- Pinpoint key conversion points in the customer journey and optimize them
- Work with cross-functional teams, including marketing, design, and development, to enhance user experience
- Utilize web analytics tools to measure and report on conversion rates
- Suggest modifications to website design, content, and processes to improve conversion rates
- Keep up with the latest conversion optimization techniques and industry trends
- Regularly prepare and present reports on conversion strategies and progress
Qualifications:
- 5+ years experience in SEO (agency experience a plus)
- Outstanding ability to think strategically and identify and resolve complex problems
- Ability to foster strong client relationships with clients and team members
- Attention to detail and the ability to effectively multi-task in a deadline-driven environment
- Ability to clearly and effectively articulate complex issues, insights and recommendations
- Experience working with various CMS platforms
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics, Ahrefs, SEMRUSH, Moz, etc.
- Google Analytics individual certification
- Management experience preferred
- Experience with VWO and Clarity is a plus
About Us
Creative Thinkers, Data Geeks & Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 60+ full-time employees who service global, national, and local brands. More than half of Location3's client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.
Why Us?
Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, our ongoing education and training programs, and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important - whether it's in-person or over Teams. We have a dedicated in-person annual company retreat that includes our annual golf day as well as remote monthly events like learning hours, team happy hours, and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, every other Friday off, remote work equipment, a remote equipment reimbursement and more.
