Growth Marketing Manager (Demand Generation)

Job Title: Growth Marketing Manager (Demand Generation)

About the Role: As the Growth Marketing Manager (Demand Generation), you will drive high-impact marketing initiatives that accelerate growth for our innovative L&D Team Effectiveness solutions. Working at the intersection of HRTech, Learning and Development, and AI, you’ll create and execute marketing strategies that drive demand for our products, designed to transform team work.  This is a unique opportunity to shape the future of team work while leveraging cutting-edge AI tools and Herrmann’s 40+ years of experience helping the world’s most admired organizations apply Whole Brain® Thinking to harness their diversity of thought

Key Responsibilities:

1. Demand Generation Strategy:
   • Design integrated marketing campaigns targeting HR and L&D professionals and decision-makers.
   • Leverage Herrmann’s Whole Brain® Thinking framework to develop campaigns for different audience preferences.
2. Campaign Execution & Optimization:
   • Manage end-to-end execution of full-funnel campaigns across channels, including email, paid media, webinars, social media, and content syndication.
   • Utilize data analytics and AI-powered marketing tools to support sophisticated targeting, segmentation, and personalization.
   • Refine campaign elements (creative, messaging, CTAs) using data to improve engagement and conversion rates and continuously optimize campaign spend. 
3. Collaboration on  Content Development:
   • Partner with Herrmann Leadership, Product & Sales teams, along with customer  stakeholders,  to develop compelling content, case studies, and thought leadership pieces.
   • Integrate data-driven insights to align messaging with user personas and industry trends.
4. Analytics & Reporting:
   • Define success metrics and track and report on campaign performance using Hubspot and other analytics tools.
   • Provide data-driven insights to optimize the marketing funnel and improve ROI.
   • Present actionable recommendations based on data to key stakeholders, aligning with the company’s strategic goals.

What We're Looking For:

• 4+ years in demand generation or growth marketing, ideally within the L&D, HR Tech or adjacent B2B industry.
• Strong understanding of the pain points and preferences of enterprise HR leaders  .
• Demonstrated proficiency with marketing automation tools and modern CRMs, ideally HubSpot.
• Experience with AI-driven marketing tools and predictive analytics is a strong plus.
• Strong analytical mindset with the ability to distill complex data into actionable insights.
• Exceptional storytelling and communication skills.
• Ability to collaborate cross-functionally in a fast-paced, dynamic environment.
• Creative problem-solver with a strategic mindset.
• Bachelor’s degree in Marketing, Business, or a related field. Advanced certifications in AI or L&D-related areas are a plus.
• High attention to detail.

Critical Success Factors: 

The ideal candidate will:

1. Align with Herrmann’s rigorous standards for quality and innovation.
2. Demonstrate resilience and adaptability in a high-pressure, results-driven environment.
3. Quickly distinguish critical details to drive decision-making and strategy.
4. Exhibit a passion for learning and development, coupled with an eagerness to innovate.
5. Enthusiasm for experimenting with AI and other emerging tech. 

What We Offer:

• Fully remote position with flexible hours.
• Competitive compensation and benefits.
• Opportunity for rapid role expansion and career growth.
• Access to elite leadership skills training through the Whole Brain® Thinking methodology and other  learning opportunities.
• Freedom to experiment with cutting-edge tech, including AI-powered marketing tools. 
• Occasional travel opportunities for industry events or team meetings

If you're a high-potential individual eager to make a significant impact and accelerate your career growth while maintaining a high degree of autonomy and flexibility, we want to hear from you. Join us in making teamwork suck less and shaping the future of work!

We are a 100% remote-working company, and this role can be performed from any location of your choosing, provided you have a high-bandwidth internet connection and a relatively quiet workspace. Working hours are aligned with our standard business hours to ensure team interaction and partnership. Occasional travel for team activities/meetings is expected.

Herrmann is an equal opportunity employer. We value diversity at our company and evaluate applicants without regard to thinking preferences, race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.