Job description

At Trackier, we’re building SaaS (software as a service) products that are used in more than 20+ countries across the world. Over the last 8 years, Trackier has helped create industry standards in Performance Marketing and Mobile Marketing products and have helped brands grow their website conversions through partners by our suite of products across Performance, eCommerce, Mobile.

Trackier is Customisable Performance Marketing Software used by Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.

About the Role:

We are seeking a highly motivated and experienced PR Specialist to elevate the brand visibility of Trackier and its founders on a global scale, with a primary focus on expanding our reach beyond Indian borders. This role is crucial in building and maintaining strong relationships with media, influencers, and industry stakeholders to enhance Trackier's reputation and drive business growth. The ideal candidate is a strategic thinker with excellent communication skills, a proven track record in PR, and a deep understanding of the B2B SaaS landscape.

Responsibilities:

Media Relations:

Develop and execute comprehensive PR strategies to increase Trackier's media coverage in key target markets outside India.
Build and maintain strong relationships with journalists, bloggers, industry analysts, and influencers in relevant international media outlets (e.g., tech publications, business magazines, industry-specific blogs).
Proactively pitch stories and secure media placements in top-tier publications.
Respond to media inquiries and manage media relations activities.
Monitor media coverage and analyze PR results to measure effectiveness and identify areas for improvement.

Founder Profiling:

Develop and implement PR strategies to enhance the visibility and thought leadership of Trackier's founders in international markets.
Secure speaking opportunities for founders at industry events, conferences, and webinars.
Arrange interviews and feature stories with relevant media outlets.
Position founders as thought leaders in the performance marketing and SaaS space.

International Market Expertise:

Develop a deep understanding of the media landscape and cultural nuances in key target markets outside India.
Adapt PR strategies and messaging to resonate with different audiences.
Stay up-to-date on industry trends and best practices in international PR.

Reporting and Analysis:

Track and analyze PR results, providing regular reports on key metrics and achievements.
Use data-driven insights to optimize PR strategies and maximize ROI.

Budget Management:

Manage PR budgets effectively and ensure efficient use of resources.

Requirements

Qualifications:

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
Minimum of 5-7 years of experience in PR, preferably in the B2B SaaS industry.
Proven track record of securing media placements in top-tier publications, ideally including international outlets.
Strong understanding of the media landscape and PR best practices.
Excellent written and verbal communication skills in English. Proficiency in other languages is a plus.
Experience in developing and executing PR strategies for international markets.
Strong media relations skills and a well-established network of media contacts.
Excellent organizational and project management skills.
Experience with media monitoring and analysis tools.

Bonus Points: