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We are Plumber Marketing USA. Helping plumbers thrive since 2012.Did you know that 86% of consumers read reviews for local plumbing businesses? And did you know that consumers spend most when they call from search to make a purchase? On average, consumers spend anywhere from $84 to $4,589 when they convert on a call placed after a search.If you are not yet equipped to properly market your business online, your plumbing business will lose the chance to be recognized in the industry, and in return, you will never be able to compete with the other plumbing businesses out there.Plumber Marketing USA is on a mission to focus on what’s right for your target market, which happens to be what’s right for your business too. We are recognized as one of the experienced digital marketing experts for plumbers. We’ve helped over 100 plumbing companies dominate the market through our proven lead magnet formula. More than just a digital marketing agency for plumbers, we are also experts in helping businesses craft great customer experiences to get customer referrals and gain customer loyalty.
At Plumber Marketing USA, our mission is to help 300 plumbing shops achieve their goals by delivering top-tier marketing solutions. We are a dynamic digital agency committed to excellence, personal responsibility, and continuous improvement. As a team, we work together to win not just in our roles but in life. We value integrity, teamwork, and an ownership mentality in everything we do.
The Role
We are looking for a highly skilled and experienced Senior Managing Editor & Team Lead who will be responsible for producing high-quality, engaging content, leading a team of writers, and optimizing all content for search engines. This role requires strong SEO knowledge, writing proficiency, and leadership skills to manage both SEO and marketing content strategies. The ideal candidate will excel in content creation, SEO optimization, and team collaboration while ensuring the highest quality output.
Key Responsibilities
Content Creation
Write and edit with research, charts, graphs, and infographics.
Create social media posts, case studies, and video scripts that align with marketing efforts and SEO goals.
SEO Optimization
Conduct keyword research, optimize content with relevant keywords, and implement effective on-page SEO and linking strategies.
Ensure all content is optimized for search engine rankings and user engagement.
Team Leadership
Lead and mentor a team of writers, providing feedback and guidance on SEO best practices and content quality.
Oversee the team’s output, ensuring that all content meets the highest standards of quality, SEO optimization, and relevance.
Collaboration
Work closely with the SEO Manager, Marketing Manager, and CEO to align content with company goals and brand voice.
Research & Trend Analysis
Stay updated on the latest industry trends, SEO practices, and marketing strategies to continuously improve content quality and performance.
Performance Monitoring
Track content performance using tools like Google Analytics and originality.ai, making adjustments as needed to improve results.
Ideal Profile
Requirements
Education
Bachelor’s degree in English, Journalism, Communications, or a related field.
Experience
Minimum of 5 years of experience in content writing, with at least 2 years of experience in SEO content writing.
Proven experience in leading a content team and managing content across multiple platforms.
Skills
Expertise in SEO writing, keyword research, and optimization.
Strong proficiency in writing, editing, and proofreading long-form content.
Advanced knowledge of WordPress, content management systems, and social media management.
Strong leadership, communication, and collaboration skills.
Experience with Google Analytics for tracking and performance analysis.
Bonus Skills
Proficient with with StoryBrand writing.
Proficient with ‘They Ask You Answer’ writing
Experience in social media copy
Experience with video scriptwriting.
What's on Offer?
Remote Work
Opportunities for growth and advancement.
Competitive Salary
A supportive and fun work environment that values teamwork, excellence, and integrity.
Paid US holidays
Paid vacation and paid sick time (PTO)
What's on Offer?
Opportunity within company with a solid track record of success
Great work culture
Opportunity to make a positive impact
Required profile
Experience
Level of experience:Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.